• Education
    • General
      • Dictionary
      • Economics
      • Corporate Finance
      • Roth IRA
      • Stocks
      • Mutual Funds
      • ETFs
      • 401(k)
    • Investing/Trading
      • Investing Essentials
      • Fundamental Analysis
      • Portfolio Management
      • Trading Essentials
      • Technical Analysis
      • Risk Management
  • Markets
    • News
      • Company News
      • Markets News
      • Trading News
      • Political News
      • Trends
    • Popular Stocks
      • Apple (AAPL)
      • Tesla (TSLA)
      • Amazon (AMZN)
      • AMD (AMD)
      • Facebook (FB)
      • Netflix (NFLX)
  • Simulator
    • Simulator
      • Create an Account
      • Join a Game
    • My Simulator
      • My Game
      • Create a Game
  • Your Money
    • Personal Finance
      • Wealth Management
      • Budgeting/Saving
      • Banking
      • Credit Cards
      • Home Ownership
      • Retirement Planning
      • Taxes
      • Insurance
    • Reviews & Ratings
      • 2019 Broker Awards
      • Best Online Brokers
      • Best Roth IRAs
      • Best Trading Platforms
      • 2019 Robo-Advisor Awards
      • Best Robo-Advisors
      • Betterment vs Wealthfront
      • Betterment vs Vanguard
  • Advisors
    • Your Practice
      • Practice Management
      • Continuing Education
      • Financial Advisor Careers
      • Investopedia 100
    • Wealth Management
      • Portfolio Construction
      • Financial Planning
  • Academy
    • Popular Courses
      • Investing for Beginners
      • Become a Day Trader
      • Trading for Beginners
      • Technical Analysis
    • Courses by Topic
      • All Courses
      • Trading Courses
      • Investing Courses
      • Financial Professional Courses
  • Login
  • Newsletters
Business
  • Business Essentials
  • Marketing Essentials
  • Business Leaders
  • Corporate Finance & Accounting
  • Small Business
  • Company Profiles
Business Marketing Essentials

Marketing Essentials

Understanding marketing essentials is key to any successful business.

Business
  • Business Essentials
  • Marketing Essentials
  • Business Leaders
  • Corporate Finance & Accounting
  • Small Business
  • Company Profiles
Pricing Strategy

Price Skimming Definition

Price skimming is a product pricing strategy by which a firm charges the highest initial price that customers will pay and lowers it over ti...

  • Business Development: The Basics

  • Brand Equity Definition

  • Direct Marketing Definition

  • Greenwashing Definition

  • Multilevel Marketing (MLM) Definition
  • BOBRUISK, BELARUS - JANUARY 30, 2019: Shopping trolley on a white background online store, marketplace Ebay, online store

    Network Effect Definition

  • Product Line Definition

  • Social Networking Definition

  • Understanding Simple Random vs. Stratified Random Sample

  • Advertising Budget Definition
  • Apple Unveils New Versions Of iPhone 6, Apple TV

    Augmented Product Definition

  • Brand Extension Definition
  • Apple Unveils New Product Updates At Its Cupertino Headquarters

    Brand Loyalty Definition

  • Brand Personality Definition

  • Brand Awareness Definition
  • grocery store shelves

    Commercialization

  • Data Mining Definition

  • First Mover Definition

  • Market Orientation Definition

  • Market Research Definition
  • Amazon Opens First Go Store To Accept Cash

    Market Cannibalization Definition

  • Marketing Campaign Definition

  • Marketing Mix Definition

  • Market Segmentation Definition

  • Micromarketing
  • The network and technology of city in New York,USA

    What Is Network Marketing?

  • Online-to-Offline (O2O) Commerce Definition

  • Perceived Value Definition
  • Fashion Designer Showing Customers Business Suit

    Point of Purchase – POP Definition
  • Entrepreneur Writing on a Document While Sitting in a Restaurant

    Sales Lead Definition
  • Coffee and Donut

    Share of Wallet (SOW) Definition

  • Target Market Definition

  • Brand Management Definition

  • Banner Advertising Definition

  • Click and Mortar Definition

  • Digital Marketing
  • Junk Mail Leaflets

    Below-the-Line Advertising Definition
  • Close up of Businessman Hand Working on Smartphone and Laptop Computer

    Harvest Strategy Definition
  • Apple Store

    Value-Based Pricing

  • Halo Effect: Overview

  • Mass Customization Definition
  • Cleaning products

    Product Differentiation Definition
  • Kroger Outdoor Sign

    Penetration Pricing
  • Two hands exchanging a card

    Brand Identity Definition
  • Young woman looking at a modern digital tablet computer screen. There is an internet web page visable on the monitor of the digital device.

    Cost Per Thousand (CPM)

  • Market Segment Definition
  • A beautiful woman standing in front of a blackboard and pointing at

    Black Friday Definition

  • Atmospherics modify shopper's behavior in retail stores

  • Competitive Pricing Definition

  • Externalities, Equilibrium, and Market Failure
  • Friends Exchanging the Highfive in the Office

    Co-branding
  • Times Square

    The (High) Cost of Advertising in Times Square

  • Is it more important for a company to lower costs or increase revenue?
  • All the Right Software for a 10/10 Audit

    Which Businesses Use Market Segmentation?

  • What is a holistic marketing strategy?

  • Smartphones Are Changing Advertising & Marketing
  • Young Adults Friends Gathering at Cafe

    Word-Of-Mouth Marketing (WOM Marketing)
  • People with clipboards at table

    Queuing Theory Definition
  • Autos and advertisements, Times Square, NY

    Trends In The Digital Advertising Industry

  • What Impact Does Brand Equity Have on Profit?

  • Who Are Millennials and Why Do They Matter?
  • retiro park madrid

    European Credit Research Institute (ECRI)

  • Suggestive Selling (Upselling)
TRUSTe
  • About Us
  • Editorial Policy
  • Privacy Policy
  • Terms of Use
  • Advertise
  • Contact Us
  • Dictionary
  • News
  • Careers
  • #
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z
Investopedia is part of the Dotdash publishing family.
  • The Balance
  • Lifewire
  • TripSavvy
  • The Spruce
  • and more