• Education
    • General
      • Dictionary
      • Economics
      • Corporate Finance
      • Roth IRA
      • Stocks
      • Mutual Funds
      • ETFs
      • 401(k)
    • Investing/Trading
      • Investing Essentials
      • Fundamental Analysis
      • Portfolio Management
      • Trading Essentials
      • Technical Analysis
      • Risk Management
  • Markets
    • News
      • Company News
      • Markets News
      • Trading News
      • Political News
      • Trends
    • Popular Stocks
      • Apple (AAPL)
      • Tesla (TSLA)
      • Amazon (AMZN)
      • AMD (AMD)
      • Facebook (FB)
      • Netflix (NFLX)
  • Simulator
  • Your Money
    • Personal Finance
      • Wealth Management
      • Budgeting/Saving
      • Banking
      • Credit Cards
      • Home Ownership
      • Retirement Planning
      • Taxes
      • Insurance
    • Reviews & Ratings
      • Best Online Brokers
      • Best Savings Accounts
      • Best Home Warranties
      • Best Credit Cards
      • Best Personal Loans
      • Best Student Loans
      • Best Life Insurance
      • Best Auto Insurance
  • Advisors
    • Your Practice
      • Practice Management
      • Continuing Education
      • Financial Advisor Careers
      • Investopedia 100
    • Wealth Management
      • Portfolio Construction
      • Financial Planning
  • Academy
    • Popular Courses
      • Investing for Beginners
      • Become a Day Trader
      • Trading for Beginners
      • Technical Analysis
    • Courses by Topic
      • All Courses
      • Trading Courses
      • Investing Courses
      • Financial Professional Courses
Business
  • Business Essentials
  • Marketing Essentials
  • Business Leaders
  • Corporate Finance & Accounting
  • Small Business
  • Company Profiles
Business Marketing Essentials

Marketing Essentials

Understanding marketing essentials is key to any successful business.

Business
  • Business Essentials
  • Marketing Essentials
  • Business Leaders
  • Corporate Finance & Accounting
  • Small Business
  • Company Profiles
Three women and two men in a business meeting
The Best Market Research Companies for 2021
  • Wooden five star shape with Chat Bubble
    The Best Reputation Management Software for 2021
  • Team meeting in office
    Best Advertising Agencies for 2021
  • Man working on design tools
    Best Business Card Printing Services of 2021
  • Graphic designer drawing sketch design creative Ideas draft Logo
    The 10 Best Logo Design Software of 2021
  • Owner of small business packing product in boxes, preparing it for delivery
    The 8 Best Social Media Management Software of 2021
  • Creative professional at work
    The 6 Best Email Marketing Software of 2021
  • Midsection of woman vlogger or blogger with laptop and microphone, talking.
    The 7 Best Podcast Software of 2021
  • Business Video Conference
    The 10 Best Webinar Software for 2021
  • Real Estate Designations
    The 7 Best Real Estate Designations of 2021
  • Pricing Strategy
    Price Skimming Definition
  • Business people in conference room planning product launch
    Business Development: The Basics
  • Times Square billboards in New York City show popular brands
    Brand Equity Definition
  • Direct Marketing Definition
  • Aerial view of curve road in forest against buildings in Hong Kong
    Greenwashing Definition
  • Multilevel marketing MLM.
    Multilevel Marketing (MLM) Definition
  • BOBRUISK, BELARUS - JANUARY 30, 2019: Shopping trolley on a white background online store, marketplace Ebay, online store
    Network Effect Definition
  • PepsiCo, Inc. is a U.S.-based multinational food, snack, and beverage corporation headquartered in Purchase, N.Y.
    Product Line Definition
  • Social Networking Definition
  • Understanding Simple Random vs. Stratified Random Sample
  • Advertising Budget Definition
  • Apple Unveils New Versions Of iPhone 6, Apple TV
    Augmented Product Definition
  • A shopper looking at brands in grocery store
    Brand Extension Definition
  • Apple Unveils New Product Updates At Its Cupertino Headquarters
    Brand Loyalty Definition
  • Brand Personality Definition
  • Brand awareness
    Brand Awareness Definition
  • grocery store shelves
    Commercialization Definition
  • Data Mining Definition
  • Digital Marketing. Businessman Using Modern Interface Payments Online Shopping and ICON Customer Network Connection on Virtual Screen
    First Mover Definition
  • Shopper walking down the street with colorful shopping bags
    Market Orientation Definition
  • People in business meeting in a conference room
    Market Research Definition
  • Amazon Opens First Go Store To Accept Cash
    Market Cannibalization Definition
  • Marketing Campaign Definition
  • Marketing Mix Definition
  • Market Segmentation Definition
  • Micromarketing Definition
  • The network and technology of city in New York,USA
    What Is Network Marketing?
  • Online shopper makes a purchase with credit card
    Online-To-Offline (O2O) Commerce Definition
  • Group of People During a Presentation in Modern Office
    Perceived Value Definition
  • Fashion Designer Showing Customers Business Suit
    Point of Purchase (POP) Definition
  • Entrepreneur Writing on a Document While Sitting in a Restaurant
    Sales Lead Definition
  • Coffee and Donut
    Share of Wallet (SOW) Definition
  • Target Market Definition
  • Person puts a block with the word brand on other blocks
    Brand Management Definition
  • Banner Advertising Definition
  • Click and Mortar Definition
  • Digital Marketing Definition
  • Junk Mail Leaflets
    Below-the-Line Advertising Definition
  • Close up of Businessman Hand Working on Smartphone and Laptop Computer
    Harvest Strategy Definition
  • Apple Store
    Value-Based Pricing
  • Halo Effect Definition
  • Assembly line in a car factory
    Mass Customization Definition
  • Cleaning products
    Product Differentiation Definition
  • Kroger Outdoor Sign
    Penetration Pricing
  • Two hands exchanging a card
    Brand Identity Definition
  • Person looks at advertisements and articles on a tablet.
    Cost Per Thousand (CPM) Definition
  • Bottom view of modern skyscrapers in business district against blue sky
    Market Segment Definition
  • A beautiful woman standing in front of a blackboard and pointing at "Black Friday Sale" text.
    Black Friday Definition
  • Atmospherics modify shopper's behavior in retail stores
  • Competitive Pricing Definition
  • Externalities, Equilibrium, and Market Failure
  • Friends Exchanging the Highfive in the Office
    Co-Branding Definition
  • Times Square
    The High Cost of Times Square Advertising
  • Is It More Important for a Company to Lower Costs or Increase Revenue?
TRUSTe
  • About Us
  • Terms of Use
  • Dictionary
  • Editorial Policy
  • Advertise
  • News
  • Privacy Policy
  • Contact Us
  • Careers
  • California Privacy Notice
  • #
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z
Investopedia is part of the Dotdash publishing family.