New Credit Card Will Reward Shopping at Women-Owned Businesses

You can join the waitlist for the card by Seneca Women and Deserve

Seneca Women, an organization that characterizes itself as "a global leadership platform and media company centered on the principle that advancing women and girls will fast forward us to a more equitable and prosperous world," has announced a new credit card, The Card by Seneca Women. Developed in a partnership with Deserve and Mastercard, the card will offer cash-back rewards when consumers use it to shop at women-owned businesses through the Seneca Women Marketplace. It is slated for release this spring.

Key Takeaways

  • The Card by Seneca Women is designed to give consumers an incentive to shop at businesses owned by women.
  • It will offer 3% cash back when cardholders shop at women-owned businesses in the Seneca Women Marketplace.
  • Though it's not yet available for applications, the card has a waitlist that interested consumers can join on the Seneca Women website.

A Credit Card Intended to Empower Women

In a 2019 study by American Express, women-owned businesses made up 42% of all businesses in the U.S., with nearly 13 million in total. They employed 9.4 million workers and generated revenue of $1.9 trillion. 

To highlight the importance of these businesses and encourage more support for them, The Card by Seneca Women offers 3% cash back when you use it to shop at women-owned businesses in the organization's Marketplace, which it says includes more than 1 million businesses in all. If you know of a women-owned business that's not in the Marketplace, you can nominate it for inclusion

In addition to the 3% rewards rate, the card also offers 2% cash back on your top monthly spending category and 1% back on all other purchases. 

The organization's website doesn't spell out any additional card benefits but does note that it will be compatible with Apple Pay for convenient spending.

Seneca Women also hasn't disclosed all of the card's redemption options, though it mentions the option to donate your cash rewards to nonprofit organizations in the Women's Economic Future Fund.

If you're interested in learning more about the card or applying once it becomes available, you can join the waitlist at the organization's website

Article Sources
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  1. Cision PR Newswire. "Seneca Women, Mastercard and Deserve Launch Credit Card to Advance Women in the Economy."

  2. American Express. "Woman-Owned Businesses Are Growing 2X Faster on Average Than All Businesses Nationwide."

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