Streaming services provider Netflix, Inc. (NFLX) reported its first quarter results the day before yesterday. The Los Gatos, California-based company narrowly missed analyst estimates for subscriber growth, and its shares have declined in the aftermath of its earnings release. However, Netflix's shareholder letter and earnings call provide clues to the company's future growth trajectory. (See also: Netflix: 7 Secrets You Didn't Know.)

Here are six interesting facts from the shareholder letter and earnings call.

Adam Sandler's Reinvention

Adam Sandler's movies may have been box-office disasters, but he is still a big draw on Netflix. According to the company, viewers have spent half a billion hours "enjoying" his films on the service. (Quite a few publications have taken exception to Netflix's assessment of viewer reactions to his films.) Sandler's movies – "The Ridiculous 6" and "The Do-Over" – are the biggest films for the streaming service. It is no wonder that the company has renewed its contract with Sandler for four more films. (See also: Why Hollywood Makes Bad Movies.)

Doubling Down on Stand-Up

Dave Chappelle's return to comedy has been a triumphant one. Netflix stated that Chappelle's "Collection 1" was its most viewed comedy special ever. French comic Gad Elmaleh's show has received a similar response in his home country. As a result, the company said it had "stepped up" its investment in stand-up comedy. (See also: Netflix Signs Chris Rock to $40 Million Deal.)

The 100 Million Subscriber Mark

Based on data provided by Netflix, it registered 98.75 million subscribers at the end of last quarter. The company has said that it will pass the 100 million mark some time this weekend. However, some analysts believe that the company is lowballing those figures. For context, that number is more than the sum total of subscriptions to competitors like Hulu,, Inc. (AMZN) Prime and HBO Now. Some observers have also posited that it heralds a shift in viewing habits from linear television. (See also: Netflix Loses 2 Execs but Retains OTT Leadership.)

International Operations Profitability

Netflix's overall results may have disappointed investors and analysts, but they were also remarkable in that the company reported profits from its international operations. The company has swung to international profitability within a relatively short period of time. Netflix announced expansion into 190 countries at the beginning of last year. The streaming service faces a number of headwinds in international markets from slow broadband speeds to copyright and licensing issues, which might be part of the reason that Netflix has forecast international losses for the next quarter. (See also: Netflix Faces International Growth Problems.)

Netflix vs. Sleep

What do Netflix and sleep have in common? Apparently, they are both competing for their audience's attention, according to Netflix CEO Reed Hastings. When he was asked about competition from cable television companies, Hastings responded with an unconventional answer. "We don't think it will have much of an impact on us as Netflix is largely complementary to pay TV packages," he said, adding that the market (for entertainment) was vast. "You know, think about it, when you watch a show from Netflix and you get addicted to it, you stay up late at night. You really – we're competing with sleep, on the margin," he said. In other words, you can replace coffee with Netflix in your morning (or evening) routine. (See also: Analyzing Netflix's Threat of New Entrants.)

Spending on Advertising

Netflix's rise as a premier streaming service has mostly been through word-of-mouth. As competitors have emerged, the company is ramping up its spending on marketing. The company has said that it intends to spend $1 billion on marketing its content this year. The company singled out programmatic advertising in its letter because it enables individualized targeting and scale. (See also: Netflix Bears May Want to Throw in the Towel.)

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