Alibaba  Group (BABA) has inked a deal with the government of Mexico to get Mexican products in front of Chinese consumers online.

Under the e-commerce partnership, which was signed by Mexican President Enrique Peña Nieto and Alibaba head Jack Ma, the Chinese company will work with the Mexico's Ministry of Economy to aid small and medium-size businesses in selling their products to other businesses in China. In the initial stage of the deal, Alibaba will create a tailored program so that the Mexican businesses can take advantage of its business-to-business trading platform.

The Chinese company will also provide logistics and a payment platform to enable cross border e-commerce and to lure Chinese tourists to Mexico. According to research firm Euromonitor International, online travel sales in China are set to hit $86.9 billion this year, up 20% from a year ago. Alibaba has said Chinese travelers are forecast to take 700 million trips during the next five years. (See also: Alibaba Aims to Become World's Fifth Largest Economy by 2036.)

China in North America

“Alibaba is one of the world's largest technology companies with a sophisticated e-commerce ecosystem and a remarkable reach of more than 500 million active annual consumers globally,” said President Peña Nieto in a press release announcing the deal. “By partnering with Alibaba, we can expand Mexico’s export options in China and in Asia more broadly, while enhancing Mexican SMEs​’ knowledge of e-commerce and cross-border trade.” According to the company, China is Mexico's third-largest trading partner, with Mexican products and services already being sold via Alibaba.

The deal with Mexico is just the latest in a series of partnerships aimed at getting business owners from around the globe to sell their products and services to Chinese consumers all via Alibaba. With China's middle class growing, and with a lot of discretionary money, Chinese residents are eyeing international products and travel. Earlier this year, Alibaba launched its first annual summit in the Detroit, dubbed Gateway 17, which  brought around 3,000 U.S. entrepreneurs to the city to learn how easy it is to sell their products in China. (See also: Alibaba to Bring US Businesses Online to China.)

It followed that event with an announcement of a similar one in Canada scheduled for later this month. The Chinese company also inked a deal with Marriott International Inc. (MAR) in which consumers will be able to use Alibaba’s travel website and its mobile app to secure rooms at the more than 5,700 Marriott hotels around the world. What’s more, Chinese consumers will be able to use Alipay, Alibaba’s digital payment platform when they stay at Marriotts outside of China.

 

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