Alibaba Group Holding Ltd. (BABA), China’s leading ecommerce company, is facing a lawsuit from the Thai maker of the Elide Fire Ball Pro fire extinguisher for reportedly allowing the sale of a fake version on its website

According to a report in the Bangkok Post, Elide Fire Ball Pro, the manufacturer and vendor of the patented Elide Fire Ball, alleged in a lawsuit that Alibaba and AliExpress sold a knockoff of its product. In the lawsuit, the company alleges the fake product doesn’t extinguish fires, thus hurting the reputation of the Elide Fire Ball Pro. The manufacture estimates the damages from the knockoff at roughly $86 million, noted the report.

A spokesman for Alibaba told CNET, which also reported on the lawsuit, that it has not been served with the complaint and declined to comment further on the matter. The spokesman did said it takes reporting of alleged intellectual property violations “seriously” and that it takes action against sellers that engage in activities that violates the site operator’s policies. (See also: Can Facebook and Alibaba Rally This April?)

Fighting the Fakes

The lawsuit comes just a few weeks after Alibaba Chief Executive Jack Ma called on the Chinese government to do more to combat knockoffs and counterfeit items on its ecommerce Websites. According to the Organisation for Economic Cooperation and Development, China is the biggest exporter of fake goods, with more than 60% of the knockoffs coming from the country.

In March, Ma published an open letter to the National People’s Congress on his Weibo account calling out Chinese lawmakers for being too easy on counterfeiters and urging them to raise the maximum time in prison as well as other penalties in an effort to stop the practice. Ma's action comes just after The Wall Street Journal published a report in which it said small businesses in the U.S. are being hurt by fakes of their products that show up on Alibaba's Taobao online marketplace.

Alibaba and Ma have faced long-running criticism that he and his company have done little to counter all the copies and fakes sold on its websites. “We need to fight counterfeits the same way we fight drunk driving,” Ma wrote in his letter, according to Bloomberg. “No one company can do it alone. The existing laws are lagging, failing to impose actual threats on the behavior of counterfeiters and leave far too much room for cheating.”

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