Internet content giant Alphabet Inc. (GOOGL) was fined a record $5.04 billion on July 18 by the European Union for illegal restrictions on Android smartphone manufacturers and mobile network operators. The stock dipped at the July 18 open, but then momentum took over, and the stock traded to an all-time intraday high of $1,221.59 that day. The stock is in bull market territory at 21.9% above its 2018 low of $984.00 set on March 26.

Analysts expect Alphabet to post earnings per share between $9.51 and $9.73 when the company reports results after the closing bell on Monday, July 23. On Thursday, Goldman Sachs raised its price target for Alphabet and reiterated its high conviction rating for the company. Goldman's new price target is $1,350.00, way above my quarterly pivot of $1,229.05, which was nearly tested at the July 18 high of $1,221.59. The growth area remains internet search and increasing advertising revenue with an emphasis on mobile applications. Alphabet also owns YouTube, which is experiencing significant growth. (See also: Google: Will EU's $5B Fine Curb Its Dominance?)

The daily chart for Alphabet

Daily technical chart showing the performance of Alphabet Inc. (GOOGL) stock
Courtesy of MetaStock Xenith

The daily chart for Alphabet shows the importance of a rising 200-day simple moving average (SMA), which is the green line on the chart. The stock began the year above a "golden cross," which indicated that higher prices would occur. Note the numerous buying opportunities on weakness to the 200-day SMA so far in 2018. The stock is above the upper two horizontal lines, which are my semiannual and monthly pivots of $1,101.14 and $1,142.47, respectively. Above the chart is my quarterly risky level of $1,229.05.

[Check out Chapter 2 of the Technical Analysis course on the Investopedia Academy to learn more about using simple moving averages to guide your trading decisions.]

The weekly chart for Alphabet

Weekly technical chart showing the performance of Alphabet Inc. (GOOGL) stock
Courtesy of MetaStock Xenith

The weekly chart for Alphabet is positive but overbought, with the stock above its five-week modified moving average of $1,154.54. The 200-week simple moving average, or its "reversion to the mean," is at $806.49. The last test occurred during the week of Oct. 7, 2011, when the average was $249.87. The 12 x 3 x 3 weekly slow stochastic reading is projected to rise to 80.14 this week, moving above the overbought threshold of 80.00.    

Given these charts and analysis, investors should buy Alphabet shares on weakness to my monthly, semiannual and annual value levels of $1,142.47, $1,101.14 and $966.02, respectively, and reduce holdings on strength to my quarterly risky level of $1,229.05. (For more, see: Is Waymo Going to Add to Alphabet's Stock Price Rally?)