Amazon.com Inc. (AMZN) is gearing up to hire 120,000 U.S. seasonal workers for the holidays this year, staying flat with last year’s numbers.

In a press release, the Seattle-based e-commerce giant said the positions will be in its network fulfillment centers, sortation centers and customer service sites around the country. Of the 120,000 it hired for part-time work last year, Amazon said thousands were transitioned into full-time roles after the holidays and it expects that to continue this year as well. In 2016 it raised hiring by 20% to bring on the 120,000 seasonal employees. Currently, it has more than 125,000 full-time workers at its more than 75 fulfillment centers around the U.S. and a total workforce that is more than 200,000 strong. (See more: Amazon Hosting Job Fair to Hire 50,000.)

“We look forward to welcoming back holiday employees who return year-after-year to Amazon and welcome new faces to the team, many of whom will continue on with regular, full-time roles with the company after the holidays,” said Dave Clark, Amazon's Senior Vice President of Global Customer Fulfillment in a press release.

Higher Sales Expected

While Amazon is keeping its hiring numbers flat, retailers trying to push back from their fiercest rival are doing the opposite. Take Target Corp. (TGT): The big-box retailer said in September it will hire around 100,000 part-time workers for the holidays which is up 40% from 70,000 last year. It's also bringing on an additional 4,500 jobs in its distribution centers as it prepares for an influx of online sales. Meanwhile, department store operator Macy’s Inc. (M) plans to hire around 80,000 seasonal workers for Macy’s and Bloomingdale’s stores around the country. J.C. Penney Co. Inc. (JCP) is targeting 40,000 seasonal workers this year. Wal-Mart (WMT) and Kohl’s (KSS) are taking a different tack, offering more hours to existing workers during the holidays. It a strategy Wal-Mart used for last year’s shopping season. Kohl’s won’t say how many it will bring on this year, but in 2016 the number came in at 69,000. (See more: Amazon Tests Delivery Service—Targets FedEx, UPS.)

The hiring moves on the part of the nation’s largest retailers comes as the National Retail Federation expects sales during the holidays to see an uptick of between 3.6% and 4%, hitting at a total of between $678.75 billion and $682 billion. In 2016 sales came in at $655.8 billion. Meanwhile, the research firm eMarketer is predicting e-commerce sales will increase 16.6% this year, buoyed by increased mobile shopping and a bigger battle between the online and offline retailers. Its share of total retail sales is expected to hit a record 11.5% during the 2017 holiday season. eMarketer thinks total retail sales will be up 3.1%, which it called modest. Sales will be driven by heavy discounting during the holiday shopping months, the researcher predicted.

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