Inc. (AMZN) hit the magic price of $1,000 per share on the morning of May 30, but there's no indication that CEO Jeff Bezos has any intention of splitting the stock, the Wall Street Journal reports. To the contrary, letting your company's shares soar to such a dizzying price is "a new way of calling attention to yourself," as finance professor William C. Weld of the University of North Carolina Kenan-Flagler Business School told the Journal. For this, and other reasons, stock splits are becoming increasingly rare.

Signaling Dominance

In the case of Amazon, a stock price above $1,000 is a way of signaling the company's dominance. The company now accounts for nearly 9% of all general merchandise sales in the U.S. except food, gasoline, autos and restaurant meals, according to data presented by Barron's. And that astonishing percentage is growing. (For more, see also: Why Mega Tech Stocks Will Win Longterm.)

Moreover, by not splitting its shares, Amazon theoretically presents past and future investors with an unchanging yardstick against which to measure returns. Amazon shares, which closed Friday at $995.78, now trade at 14.3 times their closing price of $69.63 on May 29, 2007, just a decade ago. The stock reached an intraday high of $999.00 on Thursday. (For more, see: How Home Depot, Best Buy, Wal-Mart Can Beat Amazon.)

But Split Not Ruled Out 

Amazon split its shares three times while it was a young public company, the Journal says. During the company's annual shareholders meeting on Tuesday May 23, Bezos was asked about the possibility of a split, to make Amazon shares more affordable to middle class and young investors. "We don't have any plans to do this at this point, but we'll continue to look at that," was his noncommittal response as quoted by the Journal.  

Other Stocks Nearing $1,000 

Google's parent company Alphabet Inc. saw its Class A Shares (GOOGL) close Friday at $993.27, while its Class C Shares (GOOG) closed at $971.47. Considerably less media attention is devoted to insurer Markel Corp. (MKL) at $967.57.

Already well beyond the $1,000 barrier are Class A shares of Warren Buffett's Berkshire Hathaway Inc. (BRK.A), which closed Friday at a breathtaking $248,524.00 each. The others are agribusiness company Seaboard Corp. (SEB) at $3,994.05, homebuilder NVR Inc. (NVR) at $2,285.63 and travel booking company The Priceline Group Inc. (PCLN) at $1,863.90. A recent article in MarketWatch discusses the 15 highest priced stocks.


Splits on the Decline

In 2016, only six companies in the S&P 500 Index (SPX) split their shares, versus 93 companies 20 years ago, and the tally so far in 2017 is only two, per data from Birinyi Associates cited by the Journal. Today the average S&P 500 stock trades above $98 per share, up from a range of $25 to $50 that lasted for decades, per the same sources. These figures are not adjusted for inflation, however. In any case, with more individuals investing through vehicles such as mutual funds and hedge funds, rather than via direct purchases of specific stocks, this is another reason for the increasing irrelevance of stock prices and stock splits. Institutional investors, meanwhile, dislike stock splits insofar as they pay brokerage commissions on a per-share basis, the Journal observes.

Buffett on Splits

Legendary investor Warren Buffett has been a longtime critic of stock splits, the Journal reports. However, even Buffett has found an occasional sound business reason for a split. Class B shares in Berkshire Hathaway (BRK.B), which closed Friday at $165.69, were split 50 to one in 2010 to facilitate the buyout of small shareholders in railroad operator Burlington Northern Santa Fe Corp.

Why Splits Once Mattered

Back when individual investors largely built their own equity portfolios, rather than through investment funds, there was an economic imperative to buy in round lots of 100 shares. Transaction costs were proportionally higher for odd lots of less than 100 shares, with an odd lot differential, typically an extra 1/8 point (12.5 cents) per share, charged in addition to regular commissions. Public companies saw an imperative to keep the price of a round lot within the reach of small investors, and thus split their shares when the price rose to significant heights. Splits themselves used to spur a slight increase in price, as buying interest increased once a round lot became less expensive. Today investors pay commissions as little as $10 per trade, and can buy or sell a single share without added charges, the Journal notes. Odd lot differentials are a thing of the past.

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