Tech giant Apple Inc. (AAPL) plans to spend about $1 billion on original content as it heads off against a growing number of media competitors including on-demand streaming platform Netflix Inc. (NFLX) and online retail behemoth Inc. (AMZN). In its latest push into the entertainment space, the smartphone maker has ordered two seasons of a drama about the world of network morning television, starring Jennifer Aniston and Reese Witherspoon. The two actresses will also executive produce the show, which does currently not have a launch date. (See also: Netflix Has Reached ‘Escape Velocity’: Analysts.)

The project received a straight-to-series order, meaning that a commitment was made before a pilot was produced. The new series marks Aniston’s return to television nearly a decade and a half after wrapping up her starring role on NBC’s hit comedy “Friends.” The announcement marks a major win for Apple as it likely competed against other popular streaming and cable networks to land two of Hollywood’s most sought-after actresses.

Jay Carson, the supervising producer and political consultant for the Netflix original series “House of Cards” will write, executive produce and serve as showrunner for Apple’s new series.

First of Two Original Scripted Series

The new drama is one of Apple’s first two original scripted series. Last month, The Wall Street Journal reported that the Cupertino, Calif.-based company struck a deal to revive the Steven Spielberg anthology series "Amazing Stories." The original version ran from 1985 to 1987 and won five Emmy awards before being cancelled by NBC.

In June, Apple beefed up its television and movie effort with the hiring of former Sony Pictures Television heads Jamie Erlicht and Zack Van Amburg, who oversaw the making of popular shows such as "Breaking Bad."

As the content wars wage on, Netflix plans to spend at least $7 billion on original content over the next year, while Amazon is set to shell out $4.5 billion. As for Apple, much still remains up in the air regarding how the company will roll out its new shows and for which platforms it will make them available. (See also: Buy Apple, It’s a Luxury Brand like Vuitton: HSBC.)

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