A combination of Apple Inc.’s (AAPL) tech savvy and music star Drake’s smarts with music strategy has helped the latter’s latest project Music Life become the most streamed album in history. 

According to reports, Music Life was streamed 384.8 million times on all streaming services in the U.S., a record that propelled it to the number one spot on Billboard’s Top 200. On Apple Music itself, the song was streamed 300 million times during its first week. The record for most streams on a single service during the first week is held by Ed Sheeran’s Divide, which was streamed 375 million times on Spotify in its first week.  Worldwide, Drake’s album is expected to have streamed 600 million times during the same time period. Tech publication The Verge says this is a new record. (See also: Apple And The Battle For Streaming Music).  

Key officials involved with Apple Music credited OVO Sound Radio, a show on Beats 1, Apple Music’s radio station, with spreading the word about Drake’s records. Drake began working with Apple Music right after it was launched in July 2015 and has churned out a number of exclusives for the service, including “Back To Back” and “Hotline Bling.” (See also: Spotify Reaches 100 Million Users, But So What?)

The collaboration between Drake and Apple Music has turned out to be mutually beneficial to both parties. While Drake’s presence has helped draw listeners to the relatively new platform, Apple has provided the music star with unlimited freedom to pursue his creative instincts. In addition to releasing exclusives through the platform, the music star also live-streamed his albums through the service. Zane Lowe, head of Beats 1, likened these streams to “cultural moments” and said that Drake taught him to understand the parameters of broadcasting. “He knows what he’s doing, and he knows his audience. And he knows it’s going to work when it’s ready. The best thing that anyone — including myself — can do is get out of the way,” he is quoted as saying.    

Drake’s most recent hit should further rev up its streaming war with Spotify. The Cupertino company’s streaming service reported 20 million users last December. Spotify has 50 million paid users.  (See also: Apple Music Paid Subscriber Numbers Grows To 20 Million).During the interview, Apple executives also likened Beats 1 to the “biggest radio station” in the world. But they did not provide specific numbers to back that claim. 

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