Where do you go after you’ve rolled out a "Mac n’ Cheetos" snack if you are Burger King? Back to the Whopper, apparently, but this time, you roll it up into what the casual food chain is calling a "Whopperito". Burger King says the burger burrito remix was originally conceived by a franchisee and will be rolled out nationwide beginning August 15, given the "widespread media attention and social media requests."
The Whopperito is the latest fusion remix from the burger chain that was founded in 1954 and is owned by the Oakville, Canada-based Restaurant Brands International (QSR).
The company says the Whopperito will be prepared with the same ingredients as the Whopper sandwich, but it will add a creamy queso sauce instead of mayonnaise, and the beef will be seasoned with a special "Tex-Mex" spices. Throw in tomatoes, onions, lettuce, pickles and smother it with the creamy queso sauce and then wrap it in a flour tortilla, and Presto! Whopperito!
According to Burger King, the Whopperito will debut at a recommended price of $2.99, and will be wrapped into a combo meal for a $4.99.
Burger King has seen a slowdown in sales of late, along with the rest of the fast-food industry. Comparable same store sales increased a mere 0.6% in the second quarter, lower than the 1.6% increase analysts anticipated, according to Consensus Metrix. This despite Burger King’s special new menu options, including the Mac n’ Cheetos sticks of macaroni and cheese Cheetos flavored snack, Chicken Fries Rings and grilled Oscar Mayer hot dogs.