Cisco Systems Inc. (CSCO) will shut down its Intercloud Services public cloud by March of 2017, as reported by the UK website The Register on Wednesday. A Cisco spokesperson later confirmed the news to Venture Beat, indicating that Cisco will move workloads to other infrastructure, “including in some cases public cloud,” while not specifying which public clouds would take the additional workloads.

The Race to Beat AWS Comes to a Close

The San Jose, Calif.-based business introduced Intercloud in 2014, working hastily to form cloud alliances with other tech giants such as Salesforce.com Inc. (CRM). Amazon.com Inc. (AMZN), with its near-decade head start against cloud competitors, has prevailed again as it knocks out another cloud competitor.

A few years back, as Amazon began to syphon apps, data and IT budgets from enterprise clients at a rapid rate, tech leaders such as Cisco fought hard to band together and invest in cloud to beat out the e-commerce giant’s Amazon Web Services (AWS). Cisco promised to spend $1 billion on its cloud initiative. In the meantime, AWS continued to gain dominance in the public cloud space, offering more features and securing a greater percentage of high-profile partnerships than any other cloud provider. (See also: AWS CEO: 55% YOY Growth ‘Just the Beginning'.)

AWS: Another One Bits the Dust

Cisco is not the first to back down from Amazon in the cloud space. In 2015, Hewlett Packard Enterprise Co. (HPE) shut down its public cloud, facilitating customers in the move to Amazon, but it later signed a deal with Microsoft Corp. (MSFT) to help clients transition to Azure. Before agreeing to be bought out by a PE firm, Rackspace quit its cloud initiatives, instead focusing on helping clients transition to AWS and Microsoft. VMware Inc. (VMW) threw in the towel and scored a deal with AWS for a hybrid cloud offering, championing the “if you can’t beat ‘em, join ‘em” strategy.

In a statement, Cisco explained that as the cloud market “has shifted considerably in the last two years,” the firm has “evolved its cloud strategy from federation clouds to helping customers build and manage hybrid IT environments.” (See also: Cisco Systems’ 2 Growth Markets for 2017.)

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