Domino’s Pizza Inc. (DPZ), which has been embracing a slew of technology to lure millennial customers, is stepping up its tech prowess in Europe, rolling out pizza delivery via robot.

Domino’s is teaming up with Starship Technologies, a U.K.-based company building a fleet of autonomous robots designed to deliver food and goods locally, to deliver Domino’s pizza within a one-mile radius around Domino’s stores in select German and Dutch cities. In a press release announcing the initiative, Don Meij, Domino’s Group CEO and managing director said the partnership with Starship Technologies is an important next step in making robot deliveries a reality.

Robots and Pizza

“Robotic delivery units will complement our existing delivery methods, including cars, scooters and e-bikes, ensuring our customers can get the hottest, freshest-made pizza delivered directly to them, wherever they are,” said Meij. “With our growth plans over the next five to 10 years, we simply won’t have enough delivery drivers if we do not look to add to our fleet through initiatives such as this.” (See also: How Domino Stock Has Risen over 2000% since 2010.)

For the Domino’s delivery pizza initiative, Starship Technologies created a six-wheeled self-driving robot that will bring the pizza to customers’ doorsteps. Customers have to unlock the cargo area of the robot with a code texted to them on their mobile devices. The battery-powered robot can work on sidewalks but not roads and can go a speedy 4 miles per hour and haul up to 20 pounds. Domino’s says it can carry up to eight pizzas on a delivery or a variety of pizzas, sides, desserts and cold drinks.

Robot Initiatives Afoot in U.S.

While Domino’s is rolling out self-driving delivery robots in the U.K., there is already a movement afoot in the U.S. Earlier this week Idaho became the second state after Virginia to allow delivery by robot. According to Idaho's law, personal delivery robots weighing no more than 80 pounds and traveling at no more than 10 miles per hour are allowed to traverse sidewalks and crosswalks to deliver goods. Virginia's law stipulates that robots should weigh no more than 50 pounds. Both states require a remote human operator to monitor the robot's motion. Meanwhile, Starship is testing delivery robots in California and Washington, D.C. Amazon.com Inc. (AMZN) and Alphabet Inc.’s Google (GOOG) are also eyeing the robot delivery market with Amazon an early player in testing drones for deliveries. (See also: There's a Robot Delivery at Your Door.)

In recent months, Domino’s business has been booming thanks to its efforts to lure more Millennials with its AnyWare technology strategy, which aims to give customers the ability to place an order using any one of a number of platforms. That includes voice ordering through Dom, the company’s order-taking app; placing an order via its Twitter feed, where customers can use a pizza emoji to place an order, and through text messaging. Customers can even shout out an order to Amazon’s Echo, Samsung’s Smart TV and Ford's Sync, if they are in the car.

Domino’s recently expanded its digital-ordering offerings to include the ability to place an order through smart watches. To baby boomers, who witnessed the birth of the Ann Arbor, Mich.-based pizza chain, it may seem easier just to phone it in, which is still available. But, for Millennials who would rather text than talk, it seems to be resonating, with half of Domino's sales coming from digital channels, according to BTIG analyst Peter Saleh. Domino’s has said that customers tend to order more when using a digital venue, as opposed to a phone.

Want to learn how to invest?

Get a free 10 week email series that will teach you how to start investing.

Delivered twice a week, straight to your inbox.