After suffering a massive cyber breach that put private data on 143 million Americans—about 44% of the U.S. population—at risk of exposure, credit reporting agency Equifax is trying to salvage its ravaged reputation by offering customers a free credit freezing service for life.

On Wednesday, Equifax’s interim CEO, Paulino Barros, who took over earlier this week from Richard Smith, wrote an op-ed piece for The Wall Street Journal announcing the decision. (See also: Was I Hacked? Find Out If the Equifax Breach Affects You.)

Mistakes Made

Amidst the recent scandal, customers affected by the breach have been advised to immediately implement credit freezes, preventing anyone from opening new accounts under their name. While the company was initially slammed for neglecting to waive fees associated with implementing a credit freeze, Equifax said earlier this month that it would eliminate fees for one month.

In the op-ed piece, Barros indicated that the firm will extend the fee waiver until January 2018, at which point there will be a “new service allowing consumers the option of controlling access to their personal credit data.” The service will allow customers to easily lock and unlock access to their Equifax credit files, for the rest of their lives, Barros wrote. Barros acknowledged that the company’s website “did not function as it should have” and that its “call center couldn’t manage the volume of calls” Equifax received after going public with the hack.

After news reports revealed that the headline security breach was caused by a flaw in Equifax’s server that should have been patched, Richard Smith was forced to step down as CEO and board chairman. (See also: How to Sue Equifax With a Chatbot—No Lawyer Needed.)

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