The 3D-printing industry experienced a year of transformation in 2016, as niche market pioneers Stratasys Ltd. (SSYS) and 3D Systems Corp. (DDD) were joined by HP Inc. (HPQ) and General Electric Co. (GE).

The entrance of larger, more-established tech players worked to legitimize an industry revival based on pushing additive manufacturing for industrial clients, in order to cut costs and improve efficiency in the production process. (See also: Time to Invest in 3D Printing?)

A Redirects From Consumer Prototyping

Rock Hill, S.C.-based 3D Systems, which saw its stock rise 62% in 2016, instated new Chief Executive Vyomesh Joshi, who decided to cut the firm’s consumer business altogether. Eden Prairie, Minn.-based Stratasys Ltd., while also bolstering its alliances with industrial clients, particularly those in auto and aerospace, continued to build out its offerings in the consumer space with products targeted at educators, engineers and designers.

Moving into 2017, we can expect prototyping and advanced digital manufacturing solutions to stay at the forefront of 3D printing growth. Regarding an overall slowdown in demand for enterprise 3D printers, which some players attribute to overcapacity in the market, analysts are uncertain when demand will revive. Players such as Stratasys will continue to focus on improving gross margins and optimizing cost structure.

New Threats to Market Pioneers

Data from HP Inc. and venture-capital-backed Carbon should also shed light on industry trends in 2017. Back in May, the PC and printing giant launched its first 3D-printing products, leveraging its Multi Jet Fusion technology. The Palo Alto, Calif.-based tech giant says its polymer 3D printers are 10 times faster and twice as cost-efficient as 3D printers currently on the market.

Another new market player, Carbon, launched its three-year subscription offering for its M1 3D printers in April. The Google Ventures (GOOG) and GE-backed company indicates that its printers, powered by Continuous Liquid Interface Production (CLIP) 3D printing technology, are 25 to 100 times faster than leading 3D-printing technologies. (See also: GE to Acquire Two 3D Printing Equipment Companies.)

 

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