Shares of fintech leader Square Inc. (SQ) were trading Friday at a price of $13.63, representing an approximate 12% rise over the course of this year and reflecting a market cap of $4.8 billion.

Founded in 2009 by Jack Dorsey, who is also the founder and CEO of Twitter Inc. (TWTR), Square has transformed from simply a payments processing platform, to a one-stop shop for merchant clients from small businesses to large enterprises.

After a tumultuous first half of 2016, Square stock rallied 47% in the most recent six-month period, posting consecutive quarterly earnings that beat the Street’s estimates. (See also: Pacific Crest Upgrades Square to Overweight.)

Fintech Giant Expands POS Services

Dorsey’s company took off with its point-of-sale systems targeting small- to medium-size brick-and-mortar businesses. It aimed to bring credit and debit transactions to merchants while simplifying and enhancing the payments process.

Square has branched out into areas such as peer-to-peer (P2P) payments with its Square Cash payments app, and online business lending through Square Capital, which celebrated $1 billion in loan originations since its launch in 2014. In the company’s most recent third-quarter earnings report, posted at the beginning of November, the firm’s software and data product revenue, which includes Square Capital, along with on-demand food delivery platform Caviar and Instant Deposit, grew 140% year over year (YOY).

In 2016, Square made strides to open up Square Capital, allying with traditional rivals such as Upserve. In the firm’s most recent Q3 earnings call, management even indicated that they were surprised with the fast growth, saying merchants are returning for multiple rounds of funding.  

Square Targets Larger Sellers

The San Francisco-based company has also moved to harness more-established upmarket clients in order to gain more stable and lucrative revenue. In the most recent third quarter, the initiative seemed to pay off with gross payment volume (GPV) from larger sellers up 55% YOY, while overall GPV grew 39% over the same period to $13.2 billion for the quarter. (See also: Fintech Leader Square Posts Q3 Earnings Beat.)

Moving into 2017, we can expect Square to continue focusing on improving its core payments solutions, while pushing ahead with initiatives to build out its robust platform of products and services aimed to reach a wide array of sellers. 

Want to learn how to invest?

Get a free 10 week email series that will teach you how to start investing.

Delivered twice a week, straight to your inbox.