Semiconductor manufacturer InvenSense Inc. (INVN) today announced a new product offering targeted at the booming wearable technology sector.

The leading provider of micro-electromechanical system (MEMS) sensor platform solutions says the InvenSense ICM-20648, a six-axis inertial measurement unit (IMU) with an advanced software stack, will deliver key wellness and fitness sensor-related context and analytics required for smartwatches, child trackers and activity-tracker products.

Product Speeds Time-to-Market

The updated software stack delivers activity recognition (walk, run, bike, still), a step counter and Bring-to-See (B2S) gesture, in addition to the standard Android fusion stack. InvenSense says the wrist wearable unit speeds an original equipment manufacturer’s (OEM) time-to-market by delivering the baseline features required for today’s wrist-worn device that demand inertial sensor processing.

InvenSense indicates that market traction for wearable tech is driven by a market demand for wellness and fitness related services, enabled by the firm’s proprietary technology. The tech company also says the “B2S gesture” is a necessity as it is needed to turn on and off the high-power display for battery management of the device.

“InvenSense is committed to deliver the hardware and software solutions to enable our customers the fastest time to market,” stated Eitan Medina, VP of marketing and product management at InvenSense.

Deal With TDK

The San Jose, Calif.-based chipmaker’s new wearable offerings fall in line with the firm’s larger initiative to diversify outside of its main smartphone customers, including Apple Inc. (AAPL). The firm has targeted growth markets, manufacturing solutions for products such as fitness trackers, smartphones, watches and new augments and virtual reality devices.

InvenSense saw its stock skyrocket over 77% at the end of 2016 after news that it would be acquired by Japanese semiconductor manufacturer TDK Corp. in a deal worth $1.3 billion. (See also: How InvenSense Inc. Performed in 2016.)

 

Want to learn how to invest?

Get a free 10 week email series that will teach you how to start investing.

Delivered twice a week, straight to your inbox.