Issuers of exchange traded funds (ETFs) continue displaying a willingness to pare expense ratios on their products in an effort to attract more assets from investors. The long-raging ETF fee war is not limited to plain vanilla, cap-weighted products. It extends to smart beta ETFs as well.

J.P. Morgan Asset Management is among the issuers offering investors compelling value on smart beta ETFs. Last week, J.P. Morgan Asset Management introduced five domestic single factor equity ETFs, all of which come with expense ratios that are well below the average for U.S. large-cap smart beta funds.

The new ETFs from J.P. Morgan Asset Management are the J.P. Morgan U.S. Value Factor ETF (JVAL), J.P. Morgan U.S. Quality Factor ETF (JQUA), J.P. Morgan U.S. Momentum Factor ETF (JMOM), J.P. Morgan U.S. Minimum Volatility ETF (JMIN) and J.P. Morgan U.S. Dividend ETF (JDIV).

The J.P. Morgan U.S. Value Factor ETF follows the JPMorgan U.S. Value Factor Index and charges 0.12% per year, or $12 on a $10,000 investment. JVAL allocates over 20% of its weight to technology stocks and over 30% of its combined weight to financial services and consumer services names.

The J.P. Morgan U.S. Quality Factor ETF tracks the J.P. Morgan U.S. Quality Index. That index is comprised of members of the Russell 1000 Index, which display favorable quality traits, including profitability, solvency and earnings quality. JQUA allocates almost 20% of its weight to technology stocks and nearly 19% to the financial services sector.

“The introduction of single factor ETFs underscores our commitment to providing choice for our clients and bringing the best and most innovative products to market," said Joanna Gallegos, U.S. Head of ETFs for J.P. Morgan Asset Management, in a statement. "While we offer a breadth of solutions, single-factor funds allow clients to be more granular in their approach and customize their portfolios to meet distinct outcomes."

JMOM, the momentum ETF, follows the J.P. Morgan U.S. Momentum Factor Index. That benchmark is comprised of Russell 1000 components that are selected based on their risk-adjusted return momentum. JMOM allocates about 39% of its combined weight to the technology and financial services sectors.

The J.P. Morgan U.S. Minimum Volatility ETF follows the JP Morgan US Minimum Volatility Index and “utilizes a rules-based approach that adjusts sector weights based on volatility and correlation while also selecting stocks with lower volatility characteristics,” according to the issuer.

JMIN has a 20.5 percent allocation to healthcare stocks while consumer staples and utilities stocks, cornerstones of many low volatility strategies, combine for over 36% of the new ETF's roster.

The J.PMorgan U.S. Dividend ETF uses volatility to measure sector risk and weight those sectors accordingly. Components in JDIV are weighted by yield. JDIV's largest sector weight is utilities at 16% followed by financials at 15.1%.

JDIV, JMOM, JMIN and JQUA also charge just 0.12% per year.

Want to learn how to invest?

Get a free 10 week email series that will teach you how to start investing.

Delivered twice a week, straight to your inbox.