Big Food continues to struggle amid a disrupted industry transformed by changing consumer preferences for healthier, all-natural products. As Millennials​ shy away from the center aisles, traditional packaged food leaders are losing out to smaller premium labels, local produce and prepared foods, with sales numbers declining quarter after quarter.

In Q1, industry leaders Kraft Heinz Co. (KHC) and Kellogg Co. (K) saw revenues weighed down by weaker demand, while Kellogg managed to boost profits due to significant cost cutting. (See also: Top Food Brands Burned by Retailers.)

Kraft Heinz Co.

Packaged food industry leader Kraft Heinz failed to meet analysts’ estimates for first-quarter top line and bottom line results on Wednesday after the closing bell. The maker of Kraft macaroni and cheese reported first-quarter adjusted earnings of $0.84 per share, compared to the estimated $0.85 per share. Kraft’s sales dipped 3.1% to $6.36 billion, falling short of the Street’s forecasts for $6.46 billion.

While shares dipped in after-hours trading Wednesday, KHC is trading up about 0.2% on Thursday afternoon at a price of $89.34.

Moving forward, we can expect the company to continue trying to “clean up its act” by transitioning to organic, whole foods and removing artificial preservations and other ingredients that consumers now condemn as signed of being “processed” food. So far however, the transition hasn’t been strong enough to lure back in consumers.

Kellogg Co.

The Battle Creek, Mich.-based Kellogg has seen its shares gain about 1.8% on Thursday trading at a price of $70.18 after posting mixed first-quarter results before market open.

The maker of Frosted Flakes, Pop Tarts and Eggo waffles posted Q1 profit that surged 50% as lower costs and tax benefits offset a weakness in sales. Adjusted earnings of $1.06 beat analysts’ forecasts for $1.01, while revenue, down 4.1% to $3.25 billion, fell short of the Street’s estimate for $3.33 billion. (See also: Cereal Makers Grapple With World’s Obesity Crisis.)

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