Nvidia Corp. (NVDA) has launched the Titan V, the first consumer-grade graphics processing unit (GPU) powered by the company’s new Volta architecture.

The graphics card, described by Nvidia as “the most powerful" PC GPU ever created, was unveiled Dec. 7 at the annual Neural Information Processing Systems conference in Long Beach, California. In a press release covering the launch, the company said the Titan V offers better much performance than its predecessor, the Pascal-based Titan X, yet requires the same power requirements because its Volta architecture, a key component of the new GPU, provides twice as much energy efficiency.

The graphics chip maker added that its latest GPU’s 21.1 billion transistors are capable of delivering 110 teraflops, up to 9 times the deep learning performance of its predecessor. The Titan V, which is available to buy online for $2,999, also comes with 12GB of second generation high bandwidth memory, 5120 CUDA cores and new “tensor cores” designed specifically for deep learning.

“Our vision for Volta was to push the outer limits of high performance computing and AI [artificial intelligence]," said Nvidia founder and CEO Jensen Huang. "We broke new ground with its new processor architecture, instructions, numerical formats, memory architecture and processor links. With Titan V, we are putting Volta into the hands of researchers and scientists all over the world. I can’t wait to see their breakthrough discoveries.”

While the Titan V is available to everyone, its core target market are developers who use PCs to do work in AI, deep learning and high performance computing. Machine learning researchers, developers and data scientists generally require massive memory bandwidth to complete heavy-duty matrix math operations. With the Titan V installed in their desktops, they will no longer require a special server, storage or networking to complete their day-to-day tasks. 

The rapid adoption of Nvidia’s new Volta chips for AI and driverless cars have helped to power the company’s shares to record highs. (See also: Nvidia and GE to Bring AI to CT and Ultrasound.)

In October, Jefferies analyst Mark Lipacis predicted that Nvidia’s Volta chips will enable the company to control 80 percent of the AI market over the long haul. In the same research note, Lipacis lifted his price target on the stock from $180 to $230 a share. (See also: AI Is NVIDIA's to Lose, Says Jefferies, Upping PT.)