In the cryptocurrency world, some new products and services have managed to gain initial interest and subsequent success through a hook: Attach your project to a famous individual, a unique concept or even a popular meme, the thinking goes, and you'll distinguish yourself amid a field that is constantly growing and changing. Dietbitcoin (DDX), a hard fork of bitcoin, the most popular digital currency in the world, may have the most outlandish hook yet. It is a cryptocurrency alternative that is explicitly linked to Roberto De Jesús Escobar Gaviria, better known as Roberto Escobar, the brother of the late Colombian drug lord Pablo Escobar.

According to a report by, dietbitcoin includes a white paper with an introduction that makes bold statements about bitcoin. In the introduction, Escobar claims to be the first person "to publicly come out and claim that bitcoin was created by the American government." He adds that "the world is going to wake up ... to see that this was created by them. And when they see it, it is too late, and when the CIA [finds] out that the world knows about this, the CIA is going to sell all of their coins, and they will destroy the value of bitcoin." Escobar explains that DDX is a result of this belief.

Nakamoto Comes Knocking?

Like many other cryptocurrencies, dietbitcoin is running an initial coin offering (ICO) for crowdsale fundraising purposes. The ICO is set to take place in three rounds, with a total of 1 million DDX coins available. The three rounds have vastly different prices associated with DDX; $2 per coin in the pre-ICO round, all the way up to $1,000 per coin in the ICO itself.

Alongside the launch of DDX, Escobar has released a book via downloadable PDF and titled "The True Story by Roberto Escobar: Pablo Escobar's Dietbitcoin." Besides Roberto Escobar's views on various elements of his brother's story, the book also includes claims of a connection with Satoshi Nakamoto, the mysterious figure behind bitcoin. Escobar suggests that Nakamoto approached him with a proposal for launching the dietbitcoin project, although he indicates that he subsequently came to believe that this was "a setup by the American government to infiltrate Escobar Incorporated," his investment company.

Investing in cryptocurrencies and Initial Coin Offerings ("ICOs") is highly risky and speculative, and this article is not a recommendation by Investopedia or the writer to invest in cryptocurrencies or ICOs. Since each individual's situation is unique, a qualified professional should always be consulted before making any financial decisions. Investopedia makes no representations or warranties as to the accuracy or timeliness of the information contained herein. As of the date this article was written, the author owns bitcoin and ripple.