Coming off the success of its Facebook Live feature, Facebook Inc. (FB), is looking for pitches for TV-like original programming, according to a report in The Wall Street Journal.

Citing people familiar with the matter, Facebook is interested in original content from a slew of different genres, from sports to science. Other categories include pop culture, lifestyle, gaming and teens. According the WSJ, Facebook wants weekly series and shows that last around 30 minutes. 

Avoiding Hard News

One area it is shying aware from is hard news, something the WSJ said would anger news organizations that publish video on Facebook. Said the Journal, Facebook is staying away from hard news after facing criticisms during the presidential campaign for allegedly favoring liberal content over conservative content in its news feed and for being a conduit for fabricated news stories, so-called fake news. In January, Facebook announced it is launching the Journalism Project, an initiative aimed to create a healthier "news ecosystem" on its platform. The Journalism Project coincides with the company's hiring of Campbell Brown, a former CNN prime-time host, to lead its news partnerships team.

Facebook is rolling out a number of initiatives, including promoting news literacy and developing additional tools to "curb news hoaxes." Facebook also outlined plans to collaborate with news outlets on publishing tools and features before they're released. (See also: Facebook's Fake News Is Fixable: Chief AI Researcher.)  

The report noted that Facebook is willing to pay for the content and could offer in the low- to mid-six-figure range per episode for scripted content. In contrast, Netflix and major TV networks often pay millions of dollars per episode for high-end TV shows, reported the Journal. Facebook’s efforts to accept scripted show content is being headed up by Ricky Van Veen, who founded and came onboard at Facebook last year. In addition to paying for content, Facebook said it would give the creators a portion of the revenue generated from advertisements. It’s also offering a spot in the video tab in Facebook’s mobile app, which it recently launched. In addition to that, Facebook also unveiled an Apple TV app that gives Facebook users a way to watch Facebook videos on televisions.

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