Streaming companies displayed yet again last night that they have an important role to play in the future of original content by winning five Golden Globes.
At the 75th annual Global Globes awards ceremony in Beverly Hills, California, Amazon.com Inc. (AMZN), Netflix Inc. (NFLX) and Hulu all emerged victorious. Aziz Ansari won Best Actor in a Musical or Comedy Television Series for his performance in Netflix's Master of None. Amazon and Hulu fared even better, taking home two awards apiece.
For Hulu, the video on demand service co-owned by Walt Disney Co. (DIS), Twenty-First Century Fox Inc. (FOX) and Comcast Corp. (CMCSA), this year’s Golden Globes was particularly special. The Handmaid’s Tale, Hulu's hit TV show based on Margaret Atwood’s best-selling novel, won the award for Best Television Series - Drama, and Elisabeth Moss, who plays the show's protagonist, took home the award for Best Performance by an Actress in a Television Series - Drama.
The two awards represented the first Golden Globe wins for Hulu and came shortly after the Santa Monica, California-based company outshone its bigger peers, Netflix and Amazon, at the Emmy awards ceremony. In a press release, Hulu said its Golden Globe and Emmy wins were a first for a streaming service, adding that no company has taken home both the Golden Globe and Emmy Award for best drama series in its debut season for over five years. (See also: Hulu Upstages Netflix, Amazon at Emmys.)
“Hulu is honored and grateful to the Hollywood Foreign Press Association for recognizing the talented people, both behind and in front of the camera, who made The Handmaid’s Tale such an extraordinary series,” said Hulu CEO Randy Freer in the press release. “We congratulate MGM, Bruce Miller, Elisabeth Moss, Warren Littlefield, and the rest of The Handmaid’s Tale cast and crew who had the foresight and dedication to bring Margaret Atwood’s powerful story to life.”
Amazon also bagged two awards at last night’s ceremony. The Marvelous Mrs. Maisel won Best Television Series - Musical or Comedy, and actress Rachel Brosnahan won in the Best Performance by an Actress in a Television Series - Musical or Comedy category for her performance in the show. The e-commerce giant has become a regular Golden Globe winner, scooping awards for best comedy series and best actor in a comedy series in two of the past three years.
Amy Sherman-Palladino, the creator of The Marvelous Mrs. Maisel, praised Amazon during her acceptance speech, citing the company’s “unwavering” support. “I want to thank Amazon because their support was completely unwavering at all times,” she said. “Every check cleared. We could not have found a better partner. Thank you. We’re never leaving.” (See also: Amazon to Vie for Premier League Streaming Rights.)
Last night’s Golden Globes will go down in history as a significant milestone for streaming companies, even though this year’s biggest winner was once again a cable TV channel. Time Warner Inc.’s (TWX) HBO won best leading and support actress, best actor and best television limited series for Big Little Lies.