Speculation on Wall Street that Apple Inc.’s (AAPL) grip on consumers is fading might not be true after all.

Piper Jaffray’s latest survey on teen consumers indicates that enthusiasm for the tech giant’s devices in that demographic has never been higher. The investment bank and asset management firm, which seeks to identify spending trends and brand preferences among 6,100 teens across 44 U.S. states, discovered that 82 percent of high schoolers plan to buy iPhones, the highest response registered since it started running the surveys.

Overwhelming demand from the next generation of consumers, 78 percent of which currently own iPhones, prompted Piper Jaffray’s Michael Olson to dismiss fears that other smartphone makers, such as Samsung Electronics Co. Ltd. (SSNLF), are poised to steal market share away from Apple in the U.S.. While Wall Street frets about underwhelming appetite for the latest iPhone 8 and reported flaws to the soon-to-be-released flagship iPhone X device, Olson is confident that young Americans will help Apple to retain its status as the leading smartphone maker.

“It may very well prove correct that iPhone 8 demand is being negatively impacted by buyers waiting to at least see iPhone X and we may see very limited availability of iPhone X shortly after launch, but we do not expect either of these issues to drive a market share shift away from iPhone,” he said, according to Barrons. (See also: Sell Apple on iPhone X Supercycle Doubts: Edison.)

Encouragingly, teen enthusiasm for the Apple brand doesn’t extend just to smartphones. According to the survey’s findings, the Apple Watch is also generating significant interest across high school classrooms.

At present, 12 percent of respondents said they own an Apple smartwatch. They appear to be the envy of their classmates, as 17 percent of high schoolers reportedly plan to buy an Apple Watch in the next six months. In the last survey, 13 percent planned to buy the watch and 10 percent owned it.

Apple wasn’t the only tech company to prove popular with teens. The Taking Stock With Teens research survey revealed that 49 percent of respondents, a 9 percent increase year-over-year, described Amazon.com Inc. (AMZN) as their favorite online retailer. Amazon recently allowed teens to shop on accounts linked to their parents'. Meanwhile, Snap Inc.'s (SNAP) Snapchat is the preferred social media platform of 47 percent of teens, up by 12% from last year.

Other interesting findings included a rise in video streaming and the declining popularity of Pandora Radio Inc. (P). Thirty-five percent of teens now listen to the music on the platform, versus 49 percent last year, the survey found, indicating that many now prefer alternative services provided by the likes of Spotify, Alphabet Inc.'s (GOOGL) YouTube and Apple Music.

Apparel trends are also undergoing change. Demand for household names, such as Nike Inc. (NKE), Ralph Lauren Corp. (RL) and Michael Kors Holdings Ltd. (KORS), has been disrupted by growing popularity for streetwear brands such as VF Corp.'s (VFC) Vans and Supreme. (See also: What Teens Want: Nike, Amazon and Rolex, Says Piper Jaffray.)

“For the first time in years, we’ve seen Nike share moderate as a preferred brand,” said Erinn Murphy, Piper Jaffray senior research analyst. “Offsetting this weakness, we’ve seen an unexpected rise in trends like streetwear with Vans and Supreme gaining momentum. In addition, other brands such as Adidas (ADDYY), Puma (PMMAF) and New Balance has been capturing more mindshare as teens gravitate toward that 1990s retro look.” 

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