Snap Inc. (SNAP) describes itself as a camera company, because its flagship product Snapchat is a camera app. But the app does more than just snap pictures and make videos. It also allows users to connect with family and friends, share pics and videos, and chat, which has turned Snap into a social media company. Like many social media companies, Snap primarily generates revenue through the sale of advertising space on its platform.

The top shareholders of Snap are Robert Murphy, Evan Spiegel, Jeremi Gorman, T. Rowe Price Associates Inc., Vanguard Group Inc., and Edgewood Management LLC.

Snap's 12-month trailing net income and revenue are -$944.8 million and $2.5 billion, respectively. The company's market cap is about $93.2 billion. These financial data are as of April 12, 2021.

"Insider" refers to people in senior management positions and members of the board of directors, as well as people or entities that own more than 10% of the company's stock. In this context, it has nothing to do with insider trading.

Top 3 Individual Insider Shareholders

Robert Murphy

Robert Murphy owns a total of 80.7 million Snap shares, representing 5.4% of the company's total shares outstanding. Murphy is one of the company's co-founders and serves as its chief technology officer (CTO). He has held that position and been a member of the board of directors since May 2012. He has led the engineering and research teams at Snap and has worked with the Snaps Labs team, which produced the Spectacles camera glasses. Prior to co-founding Snap, Murphy spent a year working as a software engineer at Revel Systems Inc., a provider of cloud-based point of sale systems. Murphy has a net worth of $12.8 billion.

Evan Spiegel

Evan Spiegel owns a total of 46.3 million Snap shares, representing 3.1% of the company's total shares outstanding. Spiegel is one of the company's co-founders and is chief executive officer (CEO). He has been CEO and a member of the board of directors since May 2012. He has overseen Snap's development from a small startup to a multi-billion dollar publicly-traded company in less than ten years. Spiegel has a net worth of $11.9 billion.

Jeremi Gorman

Jeremi Gorman owns a total of 2.0 million Snap shares, representing 0.1% of the company's total shares outstanding. Gorman has been Snap's chief business officer since November 2018. Prior to Snap, she worked for Amazon.com Inc. (AMZN), holding numerous positions between 2012 to 2018, including: head of Global Field Advertising Sales from June 2018 to November 2018; head of Field Advertising Sales, U.S. from April 2015 to June 2018; and head of Entertainment Advertising Sales from 2012 to April 2015.

Top 3 Institutional Shareholders

Institutional investors hold between 47-62% of Snap's total shares outstanding.

T. Rowe Price Associates Inc.

T. Rowe Price Associates owns 126.2 million shares of Snap, representing 10.1% of total shares outstanding, according to the company's 13F filing for the period ending Dec. 31, 2020. T. Rowe Price Associates is a subsidiary of T. Rowe Price Group Inc. (TROW), which is a global investment management firm with about $1.5 trillion in AUM. The firm offers both exchange-traded funds (ETFs) and mutual funds. Its largest ETF, the T. Rowe Price Blue Chip Growth ETF (TCHP), has $107.8 million in assets under management (AUM). Snap comprises more than 1.5% of the fund's total assets.

Vanguard Group Inc.

Vanguard Group owns 75.2 million shares of Snap, representing 6.0% of total shares outstanding, according to the company's 13F filing for the period ending Dec. 31, 2020. The company is primarily a mutual fund and ETF management company with about $6.2 trillion in global AUM. The Vanguard S&P 500 ETF (VOO) is one of the company's largest ETFs with about $208 billion in AUM. Snap is not one of VOO's holdings. The Vanguard Extended Market ETF (VXF), with about $15.8 billion in AUM, holds shares of Snap. The company is among VXF's top ten holdings, comprising 0.8% of total assets.

Edgewood Management LLC

Edgewood Management owns 62.2 million shares of Snap, representing 5.0% of total shares outstanding, according to the company's 13F filing for the period ending Dec. 31, 2020. Edgewood Management is an investment advisory firm that provides its services to individuals, corporations, municipal government entities, sovereign funds, and pooled investment vehicles. The firm has total discretionary AUM of about $34.2 billion. Its Edgewood Large Cap Growth fund is a 22-stock portfolio of mostly large-cap companies. Snap is among one of Edgewood's top ten holdings, comprising about 6.2% of assets.