Twitter (TWTR) has made some subtle interface changes in a bid to attract new users, boost sagging advertising revenues, and fight off competition from the likes of Facebook (FB) and Snapchat (SNAP).

The embattled social media company claims that its latest makeover is meant to make its platform "lighter, faster, and easier" to use. The adjustments, which include bolder headlines, more intuitive icons and round-shaped profile images, were based on feedback from the company’s 313 million monthly active users.

The changes affect twitter.com, Twitter for iOS, Twitter for Android, TweetDeck, and Twitter Lite. 

“Today, with lots of feedback and ideas from you, we’re refreshing our product too and making it feel lighter, faster, and easier to use,” Grace Kim, Twitter's vice president of user research & design, wrote in a blog post. “We listened closely and kept what you love. And for the things you didn’t, we took a new approach to fix and make better.” (See also: Why Twitter's Problems Aren't Going Away.)

What’s Changed?

Users logging into Twitter this morning will notice that not a great deal has changed. Perhaps the most obvious difference is the circular profile picture appearing at the top of timelines. From now on, clicking on the photo, which was previously square-shaped, will bring users to their profile details, ensuring that additional accounts, settings and privacy options now all appear in one place.

Twitter also sought to make it easier for users to see and read tweets by introducing more white space around text and bolder headlines. According to the company, this new typography is more consistent and should help users to better focus on what’s happening.

Other changes include tweets automatically updating with reply, retweet, and like counts, Apple (AAPL) users being able to open links to articles and websites in Safari’s viewer in the Twitter app and a noticeable remodeling of icons.

"People thought the reply icon, an arrow, meant delete or go back to a previous page," the Twitter executive wrote. "We switched to a speech bubble, a symbol most know and love. We also made the icons lighter for more seamless interaction."

This latest strategy has so far attracted mixed reviews. TechCrunch complained that Twitter is not making tweaks users have demanded for years, like editing tweets, and is moving away from its roots. "Turning it into a place where you can more generally post text updates, photos, videos, and now, “comment” on them makes it ever more Facebook-like, and therefore less differentiated, and less special," wrote the tech writer Sarah Perez. "Twitter's most existential issues concern abuse and trolling, which neater icons and a slicker interface won't solve," wrote Wired about the changes. (See also: Twitter Releases New Update, Gets Trolled.)

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