Do investors in Seattle care about impact investing, and are Floridians enamored of annuities?
It turns out that most people at the state level in the U.S. care about return on investment. Who's your joy? It's good old ROI. That shouldn't be a surprise: for most investors, the bottom line is the bottom line. Given the amount of money you have to invest, how much can you expect to get back? If ROI is less than zero, it's probably a waste of time – and definitely a waste of money.
Some states bucked the trend: New Yorkers are all about the CAGR (compound annual growth rate – New Yorkers like their money to grow exponentially). The North East, including New Hampshire, Massachusetts and Rhode Island, and the Mid-Atlantic states -- Maryland, Delaware and New Jersey -- want to know more about a publicly traded company's Price-to-Earnings Ratio (P/E).
The District of Columbia presents the one stand-out head scratcher. The one city-state in our federal system needs to be reminded once every three months what a quarter is. Or maybe they're not sure what quantifies 25 percent of a dollar?