What Is Usain Bolt Worth?

Usain Bolt is a standout sportsman. The sprinter holds official world records in the men's 100 meters, 200 meters, and 4x100 meter relay. He has an unofficial record in the 150 meters. The proud owner of eight Olympic golds and 19 Guinness World Records, Usain Bolt has turned speed into a highly lucrative franchise.

According to its website, CelebrityNetWorth uses "a formula that takes out taxes, manager's fees, agents' fees, and lifestyle" and analyzes "all publicly available information including salaries, real estate holdings, divorces, record sales, royalties, and endorsements."

Where the Money Comes From

Estimates of Bolt's earnings make this figure seem plausible. According to Forbes, he was the 45th highest-earning athlete in 2018, just behind Chicago Bulls shooting guard Dwayne Wade and Formula One champion Fernando Alonso.

Bolt has an astounding 30-to-1 endorsement to salary ratio. His face has graced ads and packaging for Visa, Gatorade, Hublot, Virgin Media, All Nippon Airways, and others. He appears in Temple Run 2, a popular mobile game.

Bolt first signed with the sportswear company Puma as a teenager, and under the current deal, he receives $10 million per year. This monstrous deal has actually continued into his retirement.

To round out the picture, Bolt earns prize money from competitions and appearance fees of up to $400,000 just for showing up at some events, given his unique ability to sell seats. He has also founded a company, Champion Shave, in Miami.

Given Bolt's performance at the Rio Olympics, where he clenched the "triple-triple" and brought his gold medal count from six to eight (one was forfeit after a teammate failed a drug test), he probably doesn't need to worry about the promotion deals drying up anytime soon.