It's not often that a track-and-field star signs a $10-million endorsement deal.
That paycheck has been going to soccer and basketball players in recent years. But Usain Bolt is a standout sportsman. The sprinter holds official world records in the men's 100 meters, 200 meters and 4 x 100 meters relay. He has an unofficial record in the 150 meters. The proud owner of nine Olympic golds, Usain Bolt has turned his speed into a highly lucrative franchise.
According to CelebrityNetWorth's estimate, his net worth is around $60 million. According to its website, CelebrityNetWorth uses "a formula that takes out taxes, manager's fees, agents' fees, and lifestyle" and analyzes "all publicly available information including salaries, real estate holdings, divorces, record sales, royalties and endorsements." Investopedia has not verified the estimate.
Estimates of Bolt's earnings make this figure seem plausible. According to Forbes, he is the 32nd highest-earning athlete, just ahead of Chicago Bulls shooting guard Dwayne Wade. Between June 2015 and June 2016, Bolt took home $32.5 million, $30 million of which came in the form of endorsements. His face has graced ads and packaging for Visa, Gatorade, Hublot, Virgin Media, All Nippon Airways and others. He appears in Temple Run 2, a popular mobile game.
His biggest endorsement, with Puma, brings in $10 million a year, Reuters reported. Bolt first signed with the sportswear company as a teenager, and under the current deal he receives $10 million per year through the 2017 world championships in London. Once he retires, he will continue to receive $4 million per year as a brand ambassador, according to Reuters' source.
To round out the picture, Bolt earns prize money from competitions and appearance fees of up to $400,000 just for showing up at some events, given his unique ability to sell seats. He has also founded a company, Champion Shave, in Miami.
Given Bolt's performance at the Rio Olympics, where he clenched the "triple-triple" and brought his gold medal count from six to nine, he probably doesn't need to worry about the promotion deals drying up anytime soon.
Then again, CelebrityNetWorth points out that lifestyle can affect a person's net worth. Bolt is reportedly fond of lavish, late-night fêtes, leading his neighbor Jodi Stewart-Henriques to label him "the ultimate party clown." Partying can be a drag on the finances.