Wojcicki, who shared this important milestone on the same day she took to the stage at VidCon, a conference for online video creators in Anaheim, California, added that the average viewer spends over an hour a day watching YouTube on mobile devices alone. In short, that suggests that YouTube’s active user base of 1.5 billion tend to use the website and dedicated app for more than just a quick browse.
Part of this success has been driven by YouTube Red, the company’s subscription service that offers paying viewers access to original movies and television series. Later on in the blog post, Wojcicki confirmed that the 37 series so far available on the platform have already generated nearly a quarter billion views. In light of this encouraging demand, the company is now working on developing 12 new projects.
Television streaming platform YouTube TV is also set to be expanded. After initially being launched across five cities in the U.S., YouTube now plans to widen access to Dallas-Fort Worth, Washington, D.C., Houston, Atlanta, Phoenix, Detroit, Minneapolis-St. Paul, Miami-Fort Lauderdale, Orlando-Daytona Beach-Melbourne and Charlotte within the next couple of weeks. (See also: YouTube TV Launches in 5 Cities for 'Cord-Nevers'.)
The blog post also provided some details about fresh product launches and features, including a pledge to make virtual reality more accessible and affordable for both viewers and creators. A new device, developed alongside camera manufacturers such as LG, Yi and Lenovo, is about to be released by the company. VR180 will give users the ability to deliver 3D video and capture everything in front of them, reportedly for “as little as a couple of hundred dollars.”
“Filming 360-degree VR videos isn’t easy for most creators and some VR cameras are expensive,” Wojcicki said in the post. “That’s why I’m thrilled that YouTube and Daydream have worked together on a new format, VR180, and new cameras, which make it easy and affordable for anyone to make VR videos. This format delivers 3-D video while capturing 180-degrees around you.”
Other updates discussed in the blog post included a new YouTube mobile app that enables users to adapt videos to whatever size suits them. The company also revealed that its new sharing feature for the YouTube app will be made available in the next couple of weeks, first in Latin American and then across the U.S. (See also: How YouTube Makes Money Off Videos.)