Pickup Trucks Were the Most Popular Vehicles in 2020

Ford’s F-150 held the top spot for the 40th consecutive year

The two best-selling cars in the U.S. in both the used and new markets were pickup trucks, according to a study conducted by car search engine iSeeCars, which looked at more than 12.9 million vehicle sales in 2020.

Ford’s F-150, whose manufacturer’s suggested retail price (MSRP) starts at $28,940, remained the top-selling car for the 40th year in a row due to its utility and wide range of customizable options. It represented 3.4% of sales in the used car market and 3.5% of sales in the new car market, leading those markets in 39 and 22 states, respectively, iSeeCars told Investopedia.

Meanwhile, Chevrolet’s Silverado 1500, which has an MSRP from $28,900, was second-place in both the used and new car markets, representing 2.3% and 2.8% of the sales, respectively.

“Used pickup truck sales remained strong and even grew in sales during the pandemic, while all other segments declined, as consumers needed them for work,” iSeeCars Executive Analyst Karl Brauer said in a statement.

Ford F-150 2021
Image courtesy Ford.

After pickup trucks, the most popular car types among American buyers were compact SUVs like the Toyota RAV4 and Nissan Rogue, and sedans like the Honda Civic and Toyota Camry. Compact SUVs and sedans are popular among car buyers due to their versatility, reliability, and affordability. 

U.S. spending on vehicles dropped dramatically after the pandemic hit the country in March, before recovering in May and surpassing the spending seen pre-pandemic. Shares in carmakers Honda, Toyota, Ford, and General Motors increased 40%, 41%, 115%, and 147%, respectively, since their March lows when the pandemic first hit the U.S.

Nonetheless, there was a decrease in spending for motor vehicles and parts (mainly new cars) in November, according to the Bureau of Economic Analysis.

Article Sources
Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy.
  1. iSeeCars. "Most Popular Cars in 2020."

  2. BEA. "Personal Income and Outlays, November 2020."

Take the Next Step to Invest
The offers that appear in this table are from partnerships from which Investopedia receives compensation. This compensation may impact how and where listings appear. Investopedia does not include all offers available in the marketplace.