Robinhood and E*TRADE are as different as night and day, with the well-established E*TRADE offering deep discount commissions and a broad product line while upstart Robinhood has revolutionized the financial industry with commission-free stock, ETF, options and cryptocurrency trading. E*TRADE currently dwarfs Robinhood in size, with a market cap of around $12 billion, while its rapidly growing rival completed a round of 2018 funding that lifted its value to $5.6 billion. Given that trajectory, the two brokers could be equally sized competitors within a few years.
In our 2019 Best Online Brokers Awards, Robinhood received an award for Best for Low Costs.
E*TRADE received awards for Best for Beginners, Best Stock Trading Apps, Best for ETFs, Best for Options Trading, Best for Roth IRAs, Best for IRAs, and Best Web Trading Platform.
- Account Minimum: $0
- Fees: $0
- Best for: Low Costs and a sleek app
- Account Minimum: $500
- Fees: $6.95 stock and ETF trading
E*TRADE clients can trade stocks, ETFs, mutual funds, futures, bonds, and options. They can also participate in initial public offerings (IPOs) and U.S Treasury auctions. Robinhood offers trading in only four venues: stocks, ETFs, options and cryptocurrencies, and doesn't allow short selling There's no futures or IPO trading but clients can buy and sell Canadian and European stocks for an additional fee. Cryptocurrency trading is currently available in 35 states in an early access rollout that was expected to reach nationwide coverage in 2018.
- Commission-free trading
- Convenient for new investors
- Streamlined & intuitive
- Powerful mobile and desktop experience
- Multi-tiered portfolio management
- Easy navigation between investment options
Mobile and Emerging Tech
Robinhood offered smartphone only trading until November 2017 when they announced Robinhood Web, their first PC and tablet-based trading interface. Even so, E*TRADE wins this category hands-down, with intuitive desktop platforms, multi-OS mobile applications and an innovative robo-advisory service.
- Easy to use mobile app
- News links to watchlist tickers
- Web platform needs better documentation
- Mobile apps sync with desktop
- Low fee robo-advisor
- Bloomberg TV integrated into mobile apps
News and Research
E*TRADE’s technically oriented customers can play with advanced charting tools while those who rely on spreadsheets can thumb through analyst ratings, insider trading data, financial statements, and asset screeners. Both groups will appreciate detailed calendars, expert analysis, stock recommendations, and investment ideas that span market activity, trends, and fundamentals. Real-time news is also available but limited to popular newswires.
The Robinhood web site contains no research tools or resources while the mobile app includes valuable but limited resources, including fundamental and valuation statistics as well as a volatility tool. The 2017 Robinhood Web announcement lists useful features that include analyst ratings, earnings information and market coverage in a personalized news feed but site omissions raise questions about their commitment to this platform.
- Limited research and analysis
- Filtered news
- Volatility tool
- Planning tools and calculators
- Technical analysis charting tools
- TipRanks recommendations
Education and Security
Robinhood has yet to focus on investor education, providing few resources. E*TRADE shines in this category, with an educational portal that features dozens of articles, videos and webinars that teach basic principles. Better yet, these resources cover a wide variety of market venues, including stocks, options, futures, ETFs, bonds, fixed income, retirement planning, and mutual funds.
Robinhood has purchased no additional third party insurance coverage, unlike E*TRADE, but has bolstered security with two-factor authentication.
- Few educational resources
- Two-factor authentication
- FINRA and SIPC account protection
- Webinars and in-person events
- Diverse selection of videos
- Additional third party insurance coverage
Robinhood offers commission-free trading, making money through payment for order flow with third parties, delayed quotes and interest on the uninvested portion of client funds. Robinhood Gold adds buying power for a sliding scale fee that starts at $10 per month. E*TRADE charges an industry-standard $6.95 for each side of a stock, ETF, or options trade but the commission drops to $4.95 if customers make 30 or more trades in a quarter. Futures contracts cost $1.50 on each side and are not subject to volume discounts.
- Commission-free trading
- Robinhood Gold adds features for a monthly fee
- Delayed quotes raise trust issues
- Stock trade fees: $6.95
- Options trade fees $6.95 + $0.75 per contract
- Futures trade fees: $1.50 per contract
Investopedia’s mission is to provide investors with unbiased, comprehensive reviews and ratings of online brokers. Our reviews are the result of six months of evaluating all aspects of an online broker’s platform, including the user experience, the quality of trade executions, the products available on their platforms, costs and fees, security, the mobile experience and customer service. We established a rating scale based on our criteria, collecting over 3,000 data points that we weighed into our star scoring system.
In addition, every broker we surveyed was required to fill out a 320-point survey about all aspects of their platform that we used in our testing. Many of the online brokers we evaluated provided us with in-person demonstrations of their platforms at our offices.
Our team of industry experts, led by Theresa W. Carey, conducted our reviews and developed this best-in-industry methodology for ranking online investing platforms for users at all levels. Click here to read our full methodology.