Robinhood is a relative newcomer to the online brokerage industry. Launched in 2015, its claim to fame was commission-free investing, with free trades in stocks, ETFs, options, and cryptocurrencies. Now that most brokers have moved to commission-free trading, Robinhood has lost that edge. Still, the low costs, zero account minimums, and overall simplicity remain attractive to new investors.
While not the oldest kid on the block, Vanguard has been around since 1975. Today, Vanguard has more than 30 million investors and over $7.8 trillion in global assets under management. The company offers an impressive lineup of low-cost mutual funds and exchange-traded funds (ETFs) aimed at buy-and-hold investors, as well as reasonably priced professional advice.
While these two brokers don't share much in common—after all, they potentially target very different customers—we'll take a closer look to help you decide which might be a better fit for your investing needs.
Investing in cryptocurrencies, Decentralized Finance (DeFi), and other Initial Coin Offerings (ICOs) is highly risky and speculative, and the markets can be extremely volatile. Consult with a qualified professional before making any financial decisions. This article is not a recommendation by Investopedia or the writer to invest in cryptocurrencies nor can the accuracy or timeliness of the information be guaranteed.
- Account Minimum: $0
- Fees: $0 commissions for stock, ETF, options, and cryptocurrency trading (small markup is priced in)
- Account Minimum: $0
- Fees: $0/stock and ETF trade, $0 plus $1 per contract for options
New and Notable
- On January 12, 2023, Robinhood announced that Robinhood Retirement, which launched via waitlist in December, is now available to all eligible customers.
- On August 17, 2022, Robinhood announced that it has rolled out a number of enhancements to its charting capabilities. These enhancements, which will focus on what the company claims "are the number one most requested feature" from its active trader clients, and which will help to address some of the concerns we had at the time this review was originally published, are expected to be fully implemented by the early part of October.
- On April 7, 2022, Robinhood announced that it rolled out Crypto Wallets to every eligible person on the WenWallets waitlist of more than two million people. According to the company, all eligible customers who signed up for the waitlist will be able to send and receive any of the cryptocurrencies currently available on Robinhood.
Robinhood makes it easy to open and fund a new account in a matter of minutes on its app or website. At Vanguard, you can open and fund an account online, but it takes a few days to get up and running. There's additional paperwork to fill out at either broker if you want to trade options or have access to margin. At Robinhood, you'll need to upgrade to Robinhood Gold ($5 per month) if you want to enable margin access.
Robinhood's website is sleek and easy to navigate, but this may be a function of its general simplicity. The mobile app and website are similar in look and feel, making it easy to bounce between the two interfaces. Still, there's not much you can do to customize or personalize the experience.
Vanguard's website has (finally) been updated and is now more user-friendly and modern-looking. That said, there's still work to be done to make the website easier to navigate. You can't get very far on Vanguard's website unless you log into your account. The app is a good place to monitor positions, analyze your portfolio, catch up on the news, and place basic buy and sell orders.
Overall, we found Robinhood is a good starting place for new investors, especially if you have a small account and want to trade just a share or two at a time. Vanguard is a better option for buy-and-hold investors of all levels and for people who wish to access professional advice in combination with some of the lowest-cost funds in the business.
Desktop Trade Experience
Robinhood offers a simple platform, but it has limited functionality compared to many brokers. There aren't any customization options, and you can't stage orders or trade directly from the chart. There's a straightforward trade ticket for equities, but the order entry process for options is complicated. What's more, Robinhood has been the subject of scrutiny (and litigation) due to recurring platform outages and trade restrictions.
Vanguard offers a basic platform geared toward buy-and-hold investors. You need to jump through a few hoops to place a trade, and you don't get real-time data until you open a trade ticket. The trading platform is adequate for buy-and-hold investors, but it falls predictably short for traders and investors who want a responsive and customizable experience.
Robinhood and Vanguard's platforms are so different that it's impossible to say which offers the better trading experience. Even with its outages and record-making Security and Exchange Commission (SEC) fines, new and tech-savvy investors will likely prefer Robinhood. Buy-and-hold and more experienced investors, on the other hand, will enjoy Vanguard's stability and reliability.
Mobile Trade Experience
On the mobile side, Robinhood's app is more versatile than Vanguard's app. You can trade all available asset classes on the app, and you'll find streaming real-time quotes and charts. Vanguard limits what you can trade on mobile, and quotes are delayed 20 minutes until you open a trade ticket.
On the App Store, Robinhood has more reviews, but Vanguard has a better rating. Robinhood has a 4.2-star rating from around 4 million reviews, while Vanguard has 4.7 stars from about 170,000 reviews. Overall, we found that Robinhood's app offers more functionality and is more fun to use than Vanguard's.
Range of Offerings
Robinhood supports a narrow range of asset classes. You can trade stocks (no shorts), ETFs, options, and cryptocurrencies, including Bitcoin (BTC), Bitcoin Cash (BCH), Bitcoin SV (BSV), Dogecoin (DOGE), Ethereum (ETH), Ethereum Classic (ETC), and Litecoin (LTC). Vanguard offers a decent range of assets, including stocks, ETFs, fixed income, options, and a long list of no-load/no-fee mutual funds. You also have access to Vanguard’s robo-advisory service. Neither broker provides access to futures, options on futures, or forex markets.
Robinhood and Vanguard offer the same basic order types, including market, limit, and stop-limit orders. Neither broker supports any conditional orders such as OCOs or OTOs.
Robinhood did not share its order routing technology, payment for order flow (PFOF) details, or trade execution speeds. However, the company reports an average net price improvement of $1.74 per 100 shares.
Robinhood’s Form S-1 Registration Statement filed with the SEC on July 1, 2021, indicates payment for order flow represented 81% of Robinhood's total revenue in the first quarter of 2021, compared to 75% for the year 2020. This should be concerning to investors. According to a press release from the SEC, "One of Robinhood's selling points to customers was that trading was 'commission free,' but due in large part to its unusually high payment for order flow rates, Robinhood customers' orders were executed at prices that were inferior to other brokers' prices."
Vanguard does not use smart order routing technology, and customers can't route their own orders. Still, the broker reports an average net price improvement of $2.31 per 100 shares. We did not find any details about Vanguard's execution speed, which is not surprising considering the broker's target customer is playing the long game (and unlikely to be concerned about nanoseconds). Although Vanguard's approach to routing is basic compared to many other brokers, it scores points for not accepting payment for order flow. Overall, Vanguard gets a solid win for trading technology.
Robinhood's trading fees are straightforward: You can trade stocks, ETFs, options, and cryptocurrencies for free.
Meanwhile, Vanguard charges $0 commissions for online equity, options (there's a $1 per contract fee), and ETF trades for U.S.-based customers. Broker-assisted trades cost $0 or $25, depending on your account balance.
Overall, it's challenging to pick a winner for costs since the brokers don't offer the same trading products. Still, Robinhood has the edge if you're trading the usual suspects—equities and options—since it doesn't charge a per-contract fee for options trades.
Account and Research Amenities
Predictably, Robinhood's research offerings are limited. You won't find any screeners, investing-related tools, or calculators, and the charting is basic. Still, news is available from several outlets, and you can access Morningstar research if you're a Robinhood Gold client ($5/month subscription).
Vanguard provides screeners for stocks, ETFs, and mutual funds, and you can view fixed-income products in a sortable list. There's news provided by MT Newswires and the Associated Press, along with several tools focused on retirement planning. Charting is limited, and there's no technical analysis, but again, that's not surprising for a broker that focuses on buy-and-hold investing and retirement planning.
Vanguard comes out ahead in this category due to a wider variety of tools and resources.
Robinhood's portfolio analysis tools are somewhat limited, but you can view your unrealized gains and losses, total portfolio value, buying power, margin information, dividend history, and tax reports.
Vanguard provides access to real-time buying power and margin information, internal rate of return, and unrealized and realized gains. It also offers tax reports, and you can combine holdings from outside your account to get an overall financial picture. Overall, Vanguards has the edge over Robinhood in the portfolio analysis department.
Robinhood's educational articles are easy to understand, but don't expect any deep dives. It can be hard to find what you're looking for because the content is posted in chronological order (and not organized by topic). There aren't any videos or webinars, but the daily Robinhood Snacks newsletter and 15-minute podcast offer useful and lively information.
The focus of Vanguard's educational content is to help you set and reach your financial goals. Much of the content is in the form of articles. Still, you'll also find commentary and research papers, videos, and webcasts on investment products, retirement, industry news, financial planning, and the economy.
Overall, we found Robinhood's content to be more engaging, while Vanguard's was more informative.
Vanguard is the clear winner when it comes to customer service. Robinhood handles its customer service through the app and website, and you can't call for help since there's no inbound phone number. Vanguard offers phone support from 8 a.m. to 8 p.m. (Eastern) Monday through Friday. Live chat isn't supported, but you can send a secure message via the website.
Vanguard's security is up to industry standards. You can log into the app with biometric (face or fingerprint) recognition, and you're protected against account losses due to unauthorized or fraudulent activity. Vanguard holdings are protected by the Securities Investor Protection Corporation. Limits are $500,000 for securities and $250,000 for cash.
Robinhood's technical security is up to standards. Your cash and securities are protected by standard SIPC insurance up to $500,000 (including $250,000 for cash). Vanguard has had no significant data breaches. In November 2021, Robinhood had a breach of non-sensitive records.
It's worth noting that Robinhood derives most (81% in the first quarter of 2021) of its revenue from payment for order flow. The SEC recently announced it is considering a full ban on payment for order flow practices because it creates a conflict of interest. Bans are already in effect in Australia, Canada, and the U.K.
It's also worth noting that Robinhood faces class-action lawsuits over trading halts and platform crashes that reportedly led to financial losses for millions of Robinhood users.
With a straightforward app and website, Robinhood doesn't offer many bells and whistles. If you're brand new to investing and trading a small balance, or self employed and want to start a retirement account, Robinhood could be a good place to gain experience before you switch to a more versatile broker. If you have concerns about Robinhood's outages and trade restrictions, there are other zero-fee brokers out there that may offer a more predictable and reliable trading experience. Overall, we haven’t been fans of Robinhood’s efforts to gamify investing, and some of those concerns come out in these comparisons.
Vanguard may not be as flashy as Robinhood, but buy-and-hold investors will value the broker's simplicity and reliability. Vanguard is also a better fit for investors who want access to more asset classes, including some of the best (and lowest cost) funds in the business. We think young investors looking to enter the market may actually be better served by Vanguard as far as their long-term results compared to the type of trading behavior Robinhood nudges them towards—and that goes for all other types of investors as well.
Investopedia is dedicated to providing investors with unbiased, comprehensive reviews and ratings of online brokers. This year, we revamped the review process by conducting an extensive survey of customers that are actively looking to start trading and investing with an online broker. We then combined this invaluable information with our subject matter expertise to develop the framework for a quantitative ratings model that is at the core of how we compiled our list of the best online broker and trading platform companies.
This model weighs key factors like trading technology, range of offerings, mobile app usability, research amenities, educational content, portfolio analysis features, customer support, costs, account amenities, and overall trading experience according to their importance. Our team of researchers gathered 2425 data points and weighted 66 criteria based on data collected during extensive research for each of the 25 companies we reviewed.
Many of the brokers we reviewed also gave us live demonstrations of their platforms and services, either at their New York City offices or via video conferencing methods. Live brokerage accounts were also obtained for most of the platforms we reviewed, which our team of expert writers and editors used to perform hands-on testing in order to lend their qualitative point of view.
Read our full Methodology for reviewing online brokers.