Table of Contents
Table of Contents

Ryan Reynolds Bids on Ottawa Senators: What Else Does He Own?

Ryan Reynolds

Amy Sussman / Getty Images

Key Takeaways

  • Hollywood actor Ryan Reynolds earns millions not just from his acting career, but also from his investments and business ventures. 
  • The actor joined a bid to buy Canadian ice hockey team, the Ottawa Senators, which is valued at $800 million, according to Forbes.
  • Reynolds has an estimated net worth of $150 million, according to Celebrity Net Worth. 
  • Reynolds sold his gin company, Aviation Gin, for $610 million to European alcohol company, Diageo in 2020. 

Ryan Reynolds, the Hollywood actor known for hits like Deadpool, is among bidders for the Ottawa Senators, the Canadian NHL team that Forbes values at $800 million. It's hardly his first foray into the investment world: Vancouver-born Reynolds has splashed out on an array of business ventures across liquor, sports, and telecommunications—and reaped million-dollar returns.

Reynolds, who joined Ontario developer Remington Group in its bid to buy the team and build a new arena, has an estimated net worth of $150 million, according to Celebrity Net Worth. Here’s a look at some of the brands and businesses that have helped Reynold make millions.


Reynolds started his career starring in sitcoms during the early 1990s, first in Canada's Hillside (known as Fifteen in the U.S.), and then Two Guys, and a Girl, and a Pizza Place, a U.S. sitcom. Although he's acted in everything from comedy to horror to romcoms, he's best known for his roles as an action star, especially for his portrayal of the comic book hero Deadpool. 

Deadpool was a box office hit, earning $783 million in ticket sales worldwide and its sequel Deadpool 2 pulled in about the same amount. He got a $2 million base salary for Deadpool, and reportedly received millions in subsequent bonuses. Following the film’s release in 2016, Reynolds ranked 15th on Forbes' list of the world’s highest-paid actors in 2017, earning an estimated $21.5 million. A third Deadpool film is set for release in November 2024.

Reynolds starred in several lucrative films on streaming platforms, too. The actor earned an estimated $48.5 million for starring in Netflix films Six Underground (2019) and Red Notice (2021), according to Forbes. Reynolds also received $20 million from Apple TV+ for the holiday film Spirited (2022).

Brands and Businesses 

Reynolds also amassed millions of dollars by investing in startups and other business ventures. He has his own production and marketing agency, co-owns Welsh soccer team Wrexham AFC, and owns a telecommunications company. 

Maximum Effort 

Reynolds co-founded a production company and marketing agency, Maximum Effort, in 2018 along with George Dewey, who worked closely with Reynolds to market Deadpool. The agency is behind viral ads for companies such as Match and Mint Mobile that notched up millions of views on YouTube.Reynolds is a board member at Match Group and owns Mint Mobile.

Reynolds became CEO of the marketing portion of the company, Maximum Effort Marketing, when it was bought by advertising software company MNTN in 2021. Maximum Effort, which is still operated independently, signed a first-look deal with streaming service FuboTV in 2022, receiving shares in the company valued at $10 million.

Aviation Gin 

Reynolds bought a stake in liquor company Aviation Gin in 2018, and became the brand’s creative director and board member. Two years later, Reynolds sold Aviation Gin to European beverage company Diageo for an estimated $610 million.

Mint Mobile 

Reynolds owns wireless carrier Mint Mobile, which he bought in 2019. Reynolds became the main spokesperson for the company and produced a series of creative ads promoting the carrier on TV and to his millions of social media followers. In March 2023, T-Mobile entered into a deal to acquire Mint Mobile and its parent company, Ka'ena Corp., for an estimated $1.35 billion, according to Bloomberg.


Reynolds is also an investor in online Canadian wealth management service Wealthsimple. The Toronto-based company raised $750 million in 2021, giving it a valuation of $5 billion. The company has other celebrity investors including Canadian rapper Drake and actor Michael J. Fox. 


Reynolds is an investor in Canadian password management software, 1Password. He also serves as the face of the company and stars in its commercials. The company raised $620 million in 2022 and is valued at $6.8 billion. 

Article Sources
Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy.
  1. Ottawa Sun. "Hollywood Star Ryan Reynolds Picks Remington Group to Co-Star in Senators Bid."

  2. Forbes. “Ottawa Senators.”

  3. Celebrity Net Worth. “Ryan Reynolds Net Worth.”

  4. IMDB. “Two Guys, a Girl and a Pizza Place.”

  5.  IMDB. “Fifteen.”

  6. The Hollywood Reporter. “Box Office Surprise: ‘Deadpool 2’ Overtakes First Pic With $784 M Globally.”

  7. The Hollywood Reporter. “‘Deadpool’ Success Leads to Big Paydays for Ryan Reynolds and Team.”

  8. Forbes. “The World’s Highest-Paid Actors 2017

  9. IMDB. “Deadpool 3.”

  10.  Forbes. “Ryan Reynolds.”

  11. Variety. “Movie Stars’ Salaries: Joaquin Phoenix Nabs $20M for ‘Joke 2’, Tom Cruise Heads to Over $100 and More.”

  12.  Forbes. “What Rob McElhenney and Ryan Reynolds Learned After Buying a Soccer Team.”

  13. The Hollywood Reporter. “Ryan Reynolds Names George Dewey President of Maximum Efforts Prods.”

  14. YouTube. “A $500 Ad.”

  15. YouTube. “Match Made in Hell.”

  16. Match Group. “Stephen Bailey, Melissa Brenner, Wendi Murdoch & Ryan Reynolds to Join Match Group’s Board of Directors.

  17. MNTN. “Ryan Reynolds sells out again: Maximum Effort acquired by CTV player MNTN.”

  18. Variety. "Ryan Reynolds' Maximum Effort Gets $10 Million in FuboTV Shares Under First-Look Unscripted Production Pact."

  19. Diageo. “Diageo to acquire Aviation Gin and Davos Brands.”

  20.  Mint Mobile. “RYAN REYNOLDS.”

  21. Bloomberg. "Ryan Reynolds-Backed Mint Mobile Is Bought By T-Mobile for $1.35 Billion."

  22.  Wealthsimple Magazine. “We Raised $750 Million. We’re Using it to Make Money Easier for Everyone.”

  23. Cision. “1Password closes $620M at $6.8B valuation to bring human-centric security to all.”

Take the Next Step to Invest
The offers that appear in this table are from partnerships from which Investopedia receives compensation. This compensation may impact how and where listings appear. Investopedia does not include all offers available in the marketplace.