After Nokia (NYSE: NOK) signed a branding deal with smartphone manufacturer HMD Global early last month, the first phone to hit the market under the arrangement went on sale in China early Thursday -- and sold out in all of one minute. The Nokia 6 is the first of what are expected to be more relatively low-cost phones selling to the public for the equivalent of approximately $247.
There is a caveat in that it isn't known -- or at least mspecifics have not been released -- how many Nokia 6 phones were included in the initial "flash sale." One strategy sometimes employed when a new product debuts is to limit the initial number available because it simply sounds better to be "sold out," which can also energize prospective customers the next time the devices go on sale.
That said, there were reportly more than 1 million consumers registered for the sales debut of the Nokia 6. HMD hasn't announced the next time it will be made available in China -- currently the smartphone's only market, though that is likely to change -- but so far, so good.
The low-cost smartphone was generally well received when it was first introduced ahead of its initial sale. Though the Qualcomm Snapdragon 430 chipset at its heart doesn't pack the punch of many upgraded alternatives, its 64GB of memory, 1080p screen resolution, and respectable camera make it a lot of smartphone for the price.
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