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  1. Bertil Ohlin

    Bertil Ohlin received the 1977 Nobel Memorial Prize in Economics, along with James Meade, for his research on international ...
  2. Compulsive Shopping

    Compulsive shopping is an impulse disorder leading to the constant need to shop and purchase unnecessary or even unwanted ...
  3. A-B Split

    The A-B Split is a method of testing the effectiveness of marketing methods or media.
  4. The Four Rs of Investing In Retail

    In retail, successfully managing ROI and other financial indicators is the key to success.
  5. Assembly Service

    Assembly service refers to the combining a number of small shipments from multiple parties into a single shipment.
  6. Amazon Buys Rights to Air Live Premier League Soccer

    The e-commerce giant extends its move into live sports programming and becomes the first tech company to land rights to broadcast ...
  7. Social Sentiment Indicator

    A social sentiment indicator analyzes aggregated social media data to help businesses understand how they are performing ...
  8. Pull-Through Production

    Pull-through production is a manufacturing strategy that releases an order into the production process when a company receives ...
  9. Second Screen Advertising

    Second screen advertising drives customers to their second screens (smartphones, tablets) to access more content and, as ...
  10. Adweek

    Adweek is a U.S.-based weekly trade publication covering the business of advertising.
  11. The Infinite Shelf

    The infinite shelf refers to the practically limitless number of products available in e-commerce stores as opposed to brick-and-mortar ...
  12. Global Expansion More Crucial for Amazon Than Alibaba

    The two e-commerce titans now must look to emerging markets to drive growth, says Morgan Stanley.
  13. Brand Potential Index (BPI)

    The brand potential index (BPI) is the correlation between a brand's development index and its market development index for ...
  14. Nasdaq National Market Securities - Nasdaq-NM

    The NASDAQ National - Nasdaq NM is the market, comprising more than 3000 companies, that most people refer to when they think ...
  15. Click Fraud

    Click fraud is the act of illegally clicking on pay-per-click ads to increase site revenue or to exhaust advertisers’ budgets.
  16. Third-Party Technique

    The third-party technique is a marketing strategy used by public relations firms that utilizes the media to propagate positive ...
  17. Banknet

    Banknet is a global network operated by MasterCard that facilitates the routing of credit card transactions for authorization ...
  18. NASDAQ Global Market Composite

    The NASDAQ Global Market Composite is a stock market index of 1,450 stocks representing the NASDAQ Global Market.
  19. Apple App Store

    The Apple App Store is a digital distribution platform where customers can buy and download digital software and applications.
  20. Quick Response (QR) Code

    A Quick Response (QR) Code is a type of bar code which can be read by a digital device and which stores information.
  21. Advertised Price

    An advertised price is the price of a product or service as displayed or announced in a print, radio, television or online ...
  22. Web Syndication

    Web syndication is a marketing strategy for websites that equates to a right or license to broadcast or distribute content ...
  23. Infomercial

    An infomercial is longer-form video advertisement that acts as a stand-alone program to pitch a good or service with a call ...
  24. Drip Marketing

    Drip marketing is a strategy employed by many direct marketers where a constant flow of marketing material is sent to customers ...
  25. PayPal Climbs After Analyst Day

    The online payment systems company upgraded its guidance, hinted at share buybacks and unveiled several new growth strategies.
  26. Marketing Fraud

    Marketing fraud is an illegal practice perpetrated by a company or individual in the promotion of a product or service.
  27. Cost Per Gross Addition (CPGA)

    Cost per gross addition (CPGA) is a ratio used to quantify the costs of acquiring one new customer to a business.
  28. Kroger Bets on Robots With Ocado Deal

    The British grocer’s technology automates the processing and packing of online orders.
  29. Amazon Prime Members to Receive 10% Off Whole Foods Sale Items

    Amazon appears willing to forego profits once again — this time to win the grocery price war.
  30. Amazon's New Ad Tool Threatens Google, Criteo: Report

    The online retailer’s new offering threatens to disrupt the current advertising market hierarchy.
  31. Amazon Halted Google Shopping Ads in April

    Amazon is keen to expand its own digital marketing offering and has shared a rocky relationship with Google.
  32. Alphabet May Join Forces With Walmart to Take on Amazon in India

    Insider sources say that Google parent company Alphabet is keen to invest in Flipkart alongside Walmart.
  33. Search Cost

    Search cost is the time, energy and money expended by a consumer who is researching a product or service for purchase.
  34. 2018: The Year of Retail Bankruptcies

    A wave of bankruptcies and store closings has continued to plague the retail sector this year.
  35. Trickle-Down Effect

    The trickle-down effect, in marketing, refers to the phenomenon of fashion trends flowing from the upper classes to the lower ...
  36. What is Square, Inc. (SQ) ?

    Square helps small businesses accept credit cards, track sales and inventory and even obtain financing.
  37. Price Skimming

    Price skimming is a product pricing strategy by which a firm charges the highest initial price that customers will pay and ...
  38. Walmart Making Major Moves to Win Overseas Battle

    The world’s largest retailer is expected to target China and India after shedding control of its UK grocery chain.
  39. Drip Pricing

    Drip pricing is a pricing technique where only part of an item's price is advertised, with the total amount revealed at the ...
  40. After-sales Support

    After-sales support, sometimes called after-sales service, is any service provided after a customer has purchased a product. ...
  41. Kiosk

    A kiosk is a small, temporary, standalone booth used in high foot traffic areas for marketing purposes, usually manned by ...
  42. Product Family

    A product family is a group of related goods manufactured by a single company.
  43. Average Cost Pricing Rule

    The average cost pricing rule is imposed on certain businesses to limit what they can charge consumers to costs required ...
  44. Amazon's Echo Dot, Fire TV Hybrid Is on Its Way

    Amazon invites customers to learn more about its mysterious next-generation video streaming device.
  45. Incremental Marketing

    Incremental marketing is the gradual increase in advertising expenditures and product exposure over time based on benchmarks. ...
  46. Tailored Advertising

    Tailored advertising places an emphasis on the needs and wants of a small set of people or an individual consumer, as opposed ...
  47. Repeat Sales

    Repeat sales are purchases made by consumers that replace a previous purchases that have been consumed.
  48. Top US Consumer Brands Say China's Alibaba Punishes Them

    American consumer brands have claimed that Alibaba froze them out after they refused to enter into exclusive partnerships ...
  49. Doorbuster

    A doorbuster is a marketing and sales strategy retailers use to get a high volume of customers into their stores during their ...
  50. Direct to Consumer Advertising (DTC Advertising)

    Direct to consumer advertising (DTC advertising) is marketing that is aimed toward consumers when access to a product may ...
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Hot Definitions
  1. Leverage

    Leverage results from using borrowed capital as a source of funding when investing to expand the firm's asset base and generate ...
  2. Financial Risk

    Financial risk is the possibility that shareholders will lose money when investing in a company if its cash flow fails to ...
  3. Enterprise Value (EV)

    Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market ...
  4. Relative Strength Index - RSI

    Relative Strength Indicator (RSI) is a technical momentum indicator that compares the magnitude of recent gains to recent ...
  5. Dividend

    A dividend is a distribution of a portion of a company's earnings, decided by the board of directors, to a class of its shareholders.
  6. Inventory Turnover

    Inventory turnover is a ratio showing how many times a company has sold and replaces inventory over a period.
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