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  1. Second Screen Advertising

    Second screen advertising drives customers to their second screens (smartphones, tablets) to access more content and, as ...
  2. Adweek

    Adweek is a U.S.-based weekly trade publication covering the business of advertising.
  3. The Infinite Shelf

    The infinite shelf refers to the practically limitless number of products available in e-commerce stores as opposed to brick-and-mortar ...
  4. Global Expansion More Crucial for Amazon Than Alibaba

    The two e-commerce titans now must look to emerging markets to drive growth, says Morgan Stanley.
  5. Brand Potential Index (BPI)

    The brand potential index (BPI) is the correlation between a brand's development index and its market development index for ...
  6. Nasdaq National Market Securities - Nasdaq-NM

    The NASDAQ National - Nasdaq NM is the market, comprising more than 3000 companies, that most people refer to when they think ...
  7. Click Fraud

    Click fraud is the act of illegally clicking on pay-per-click ads to increase site revenue or to exhaust advertisers’ budgets.
  8. Third-Party Technique

    The third-party technique is a marketing strategy used by public relations firms that utilizes the media to propagate positive ...
  9. Banknet

    Banknet is a global network operated by MasterCard that facilitates the routing of credit card transactions for authorization ...
  10. NASDAQ Global Market Composite

    The NASDAQ Global Market Composite is a stock market index of 1,450 stocks representing the NASDAQ Global Market.
  11. Apple App Store

    The Apple App Store is a digital distribution platform where customers can buy and download digital software and applications.
  12. Quick Response (QR) Code

    A Quick Response (QR) Code is a type of bar code which can be read by a digital device and which stores information.
  13. Advertised Price

    An advertised price is the price of a product or service as displayed or announced in a print, radio, television or online ...
  14. Web Syndication

    Web syndication is a marketing strategy for websites that equates to a right or license to broadcast or distribute content ...
  15. Infomercial

    An infomercial is longer-form video advertisement that acts as a stand-alone program to pitch a good or service with a call ...
  16. Drip Marketing

    Drip marketing is a strategy employed by many direct marketers where a constant flow of marketing material is sent to customers ...
  17. PayPal Climbs After Analyst Day

    The online payment systems company upgraded its guidance, hinted at share buybacks and unveiled several new growth strategies.
  18. Marketing Fraud

    Marketing fraud is an illegal practice perpetrated by a company or individual in the promotion of a product or service.
  19. Cost Per Gross Addition (CPGA)

    Cost per gross addition (CPGA) is a ratio used to quantify the costs of acquiring one new customer to a business.
  20. Kroger Bets on Robots With Ocado Deal

    The British grocer’s technology automates the processing and packing of online orders.
  21. Amazon Prime Members to Receive 10% Off Whole Foods Sale Items

    Amazon appears willing to forego profits once again — this time to win the grocery price war.
  22. Amazon's New Ad Tool Threatens Google, Criteo: Report

    The online retailer’s new offering threatens to disrupt the current advertising market hierarchy.
  23. Amazon Halted Google Shopping Ads in April

    Amazon is keen to expand its own digital marketing offering and has shared a rocky relationship with Google.
  24. Alphabet May Join Forces With Walmart to Take on Amazon in India

    Insider sources say that Google parent company Alphabet is keen to invest in Flipkart alongside Walmart.
  25. Search Cost

    Search cost is the time, energy and money expended by a consumer who is researching a product or service for purchase.
  26. Trickle-Down Effect

    The trickle-down effect, in marketing, refers to the phenomenon of fashion trends flowing from the upper classes to the lower ...
  27. Price Skimming

    Price skimming is a product pricing strategy by which a firm charges the highest initial price that customers will pay and ...
  28. Walmart Making Major Moves to Win Overseas Battle

    The world’s largest retailer is expected to target China and India after shedding control of its UK grocery chain.
  29. Drip Pricing

    Drip pricing is a pricing technique where only part of an item's price is advertised, with the total amount revealed at the ...
  30. After-sales Support

    After-sales support, sometimes called after-sales service, is any service provided after a customer has purchased a product. ...
  31. Kiosk

    A kiosk is a small, temporary, standalone booth used in high foot traffic areas for marketing purposes, usually manned by ...
  32. Product Family

    A product family is a group of related goods manufactured by a single company.
  33. Average Cost Pricing Rule

    The average cost pricing rule is imposed on certain businesses to limit what they can charge consumers to costs required ...
  34. Amazon's Echo Dot, Fire TV Hybrid Is on Its Way

    Amazon invites customers to learn more about its mysterious next-generation video streaming device.
  35. Incremental Marketing

    Incremental marketing is the gradual increase in advertising expenditures and product exposure over time based on benchmarks. ...
  36. Tailored Advertising

    Tailored advertising places an emphasis on the needs and wants of a small set of people or an individual consumer, as opposed ...
  37. Repeat Sales

    Repeat sales are purchases made by consumers that replace a previous purchases that have been consumed.
  38. Top US Consumer Brands Say China's Alibaba Punishes Them

    American consumer brands have claimed that Alibaba froze them out after they refused to enter into exclusive partnerships ...
  39. Doorbuster

    A doorbuster is a marketing and sales strategy retailers use to get a high volume of customers into their stores during their ...
  40. Direct to Consumer Advertising (DTC Advertising)

    Direct to consumer advertising (DTC advertising) is marketing that is aimed toward consumers when access to a product may ...
  41. Hierarchy-of-Effects Theory

    The hierarchy-of-effects theory is a model of how advertising influences a consumer's decision to purchase or not purchase ...
  42. Advertising Appropriation

    Advertising appropriation is the portion of a total marketing budget that is allocated for advertising over a specific time ...
  43. Dual Pricing

    Dual pricing is the practice of setting prices at different levels for the same product or service.
  44. Financialization

    Financialization refers to the increase in size and importance of a country's financial sector relative to its overall economy. ...
  45. Amazon Adds International Shopping Feature

    The online retailer has launched an international shopping feature for its overseas customers.
  46. eBay Climbs on Morgan Stanley Double Upgrade

    eBay Inc.’s shares rose 3.42% in pre-market trading after the Wall Street firm switched from bearish to bullish on the stock. ...
  47. Clearing House Interbank Payments System (CHIPS)

    The Clearing House Interbank Payments System is the primary clearing house in the U.S. for large banking transactions.
  48. Mindshare

    Mindshare is a marketing term that describes the amount consumer awareness or popularity surrounding a particular product, ...
  49. Flighting

    Flighting is an advertising scheduling strategy that alternates between running a normal schedule of advertising and a complete ...
  50. Quantity Discount

    Quantity discount is an incentive offered to a buyer that results in a decreased cost per unit of goods or materials when ...
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