1. Social Media Optimization (SMO)

    Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online ...
  2. Social Networking Service (SNS)

    A social networking service (SNS) is an online vehicle for creating relationships with other people who share an interest, ...
  3. Hard Sell

    Hard sell refers to an advertising or sales approach that features especially direct and insistent language.
  4. Macromarketing

    Macromarketing is the study of the effect that marketing policies and strategies have on the economy and society as a whole.
  5. Consumer Packaged Goods - CPG

    Consumer packaged goods are products consumed every day by the typical consumer.
  6. Stock Keeping Unit - SKU

    A stock keeping unit (SKU) is a store or catalog's product and service identification code, often portrayed as a machine-readable ...
  7. ABCD Counties

    ABCD Counties are categories of U.S. counties devised by The Nielsen Corp. based on U.S. Census Bureau population data and ...
  8. Business-to-Business Advertising

    Business-to-business advertising is marketing efforts directed toward other businesses rather to individual consumers.
  9. Mobile Marketing

    Mobile marketing utilizes multiple distribution channels to promote products and services via mobile devices, such as tablets ...
  10. Walmart in Talks to Become the Largest Shareholder in Amazon India Rival

    Walmart is eager to take its expensive battle against Amazon to one of the fastest growing online retail markets.
  11. Amazon Has 'Long Runway' in Apparel: Wells Fargo

    Analyst Ken Sena believes e-commerce giant Amazon still has plenty of scope to grow retail sales.
  12. Viral Marketing

    Viral marketing seeks to spread information about a product or service from person to person by word of mouth or sharing ...
  13. Cyber Identity

    Cyber identity refers to the personality or personalities that are created through a person’s online interactions.
  14. Data-Directed Decision Making

    Data-directed decision making refers to using scientifically valid information to inform executive decisions.
  15. Media Buy

    Media buy is the purchase of advertising from a media company such as a television station, newspaper, magazine, blog or ...
  16. Guerrilla Marketing

    Guerrilla marketing is a marketing tactic in which a company uses surprise and/or unconventional interactions in order to ...
  17. Word-of-Mouth Marketing (WOM Marketing)

    Word-of-mouth marketing (WOM marketing) is when a consumer's interest for a company's product or service is reflected in ...
  18. Impression

    An impression is a metric used to quantify the display of an advertisement on a web page.
  19. Activities, Interests and Opinions (AIO)

    Activities, Interests and Opinions (AIO) are a person's characteristics used by market researchers to construct the individual's ...
  20. Freudian Motivation Theory

    Freudian motivation theory posits that unconscious psychological forces, such as desires and emotions, shape an individual's ...
  21. Credit Application

    A credit application is a request for an extension of credit.
  22. Mobile Advertising

    Mobile advertising is type of advertising that appears on mobile devices such as smart phones, tablets or PDAs that have ...
  23. Adopter Categories

    Adopter categories are classification of individuals based on their willingness to try out a new innovation or new product. ...
  24. Indirect Sales

    Indirect sales are the sale of a good or service by a third-party, such as a partner or affiliate, rather than a company's ...
  25. Darknet Market (Cryptomarket)

    Darknet markets, or cryptomarkets, are sites on the dark web offering goods that can be purchased anonymously.
  26. Affiliate Marketing

    Affiliate marketing is an advertising model where a firm pays third-party publishers to promote leads to the company’s products.
  27. The Infinite Shelf

    The infinite shelf refers to the practically limitless number of products available in e-commerce stores as opposed to physical ...
  28. Advertising Budget

    An advertising budget is estimate of a company's promotional expenditures over a certain period of time.
  29. 3 Retailers Will Benefit if Sears Goes Under: UBS

    The prospect of Sears closing all its stores should lift these three retailers.
  30. Digital Marketing

    Digital marketing is the use of the internet, mobile devices, social media, search engines, display advertising and other ...
  31. Amazon Will Now Deliver Whole Foods Groceries in 2 Hours

    E-commerce giant Amazon will introduce quick free shipping to Prime subscribers in select cities before rolling out its new ...
  32. Social Media Marketing (SMM)

    Social media marketing (SMM) is the use of social media websites and social networks to market a company’s products and services.
  33. Advertising Elasticity of Demand (AED)

    Advertising elasticity of demand (AED) is a measure of a market's sensitivity to increases or decreases in advertising saturation.
  34. Monthly Active User (MAU)

    Monthly Active User (MAU) is a key performance indicator (KPI) often used by online games, mobile apps and social networking ...
  35. Banner Advertising

    Banner advertising refers to the use of a rectangular graphic display that stretches across the top, bottom or sides of a ...
  36. Wal-Mart Moves Onto Amazon's Turf With E-Reader Partnership

    The world’s largest retailer steps up its assault against Amazon by announcing a joint venture with Japanese e-commerce powerhouse ...
  37. Inside Sales

    Inside sales is the sale of products or services by personnel who reach customers by phone or online, rather than by meeting ...
  38. Social Media

    Social media is a computer-based technology that facilitates the sharing of ideas and information and the building of virtual ...
  39. Amazon Prime Price Hike Will Bring in $300M More Annually: Cowen

    Cowen estimates that 30 percent of Amazon’s 60 million U.S. Prime members pay monthly for the service.
  40. Online-to-Offline Commerce

    Online-to-Offline Commerce is a business strategy that draws potential customers from online channels to make purchases in ...
  41. Amazon's Digital Ad Push Threatens Facebook, Google

    Amazon will be stepping into Facebook and Google's territory as it plans to ramp up its digital ad business.
  42. Value-Added Network (VAN)

    A value-added network (VAN) is a private network provider hired by a company to facilitate electronic data interchange (EDI) ...
  43. ISP (Internet Service Provider)

    An ISP, or internet service provider, is a company that provides consumers and businesses access to the Internet.
  44. Customer Service

    Customer service is the process of ensuring customer satisfaction with a product or service.
  45. Disruptive Innovation

    A disruptive innovation is a new use for a technology that breaks the business models of companies unable to integrate and ...
  46. Amazon in Exploratory Talks with Generic-Drug Makers: Report

    One source says the company is considering entering the drug purchasing market.
  47. 3 Hot Stock Plays for the Holidays

    Small- and mid-cap retail stocks could offer value this holiday season, with a strong economy and low unemployment driving ...
  48. GameStop Earnings Could Trigger Short Squeeze

    GameStop shares have sold off to multi-year support, while technical readings have hit deeply oversold levels.
  49. Electronic Commerce - ecommerce

    Electronic Commerce (ecommerce) is a business model that enables a firm or individual to conduct business over an electronic ...
  50. New Economy

    New economy is a buzzword describing new, high-growth industries that are on the cutting edge of technology and are the driving ...
Hot Definitions
  1. Price-Earnings Ratio - P/E Ratio

    The Price-to-Earnings Ratio or P/E ratio is a ratio for valuing a company that measures its current share price relative ...
  2. Internal Rate of Return - IRR

    Internal Rate of Return (IRR) is a metric used in capital budgeting to estimate the profitability of potential investments.
  3. Limit Order

    An order placed with a brokerage to buy or sell a set number of shares at a specified price or better.
  4. Current Ratio

    The current ratio is a liquidity ratio that measures a company's ability to pay short-term and long-term obligations.
  5. Return on Investment (ROI)

    Return on Investment (ROI) is a performance measure used to evaluate the efficiency of an investment or compare the efficiency ...
  6. Interest Coverage Ratio

    The interest coverage ratio is a debt ratio and profitability ratio used to determine how easily a company can pay interest ...
Trading Center