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  1. Social Payment

    Social payment is the use of social media to transfer money to another person or business.
  2. The Advertising Club of New York

    The Advertising Club of New York is an organization that focuses on advertising industry autonomy, training, networking and ...
  3. Data Anonymization

    Data anonymization seeks to protect private or sensitive data by deleting or encrypting personally identifiable information ...
  4. American Advertising Federation (AAF)

    The American Advertising Federation (AAF) is the oldest advertising trade group in the U.S. and includes members across all ...
  5. Split Payment

    A split payment is a means by which payment for a single order of goods or services is made using more than one payment methods. ...
  6. Geolocation

    Geolocation is the ability to track a device’s whereabouts using GPS, cell phone towers, WiFi access points or a combination ...
  7. Silicon Valley

    Silicon Valley is a region in Northern California which is home to a large number of innovative technology companies.
  8. Mass Payment

    Mass payment is a method of paying multiple recipients online simultaneously.
  9. Peer-to-Peer (P2P) Insurance

    Peer-to-Peer (P2P) insurance is a risk sharing network where a group of individuals pool their premiums together to insure ...
  10. Digital Transaction

    A digital transaction is a seamless system involving one or more participants, where transactions are effected without the ...
  11. Open Banking

    Open Banking is a system that provides a user with a network of financial institutions’ data through the use of application ...
  12. Relativity Trap

    A relativity trap is a psychological or behavioral trap that leads people to make irrational choices when making spending ...
  13. Micropayment

    Micropayments are payments of less than a dollar (and in some cases a fraction of a cent) that are usually made online.
  14. Collaborative Economy

    A collaborative economy is a marketplace where consumers rely on each other instead of large companies to meet their wants ...
  15. Insurtech

    Insurtech refers to the use of technology innovations designed to squeeze out savings and efficiency from the current insurance ...
  16. Customer

    A customer is an individual or business that purchases the goods or services produced by a business.
  17. Near Field Communication (NFC)

    near-field communication is a wireless protocol allowing users to make payments by placing two compatible devices within ...
  18. Singles' Day

    Singles' Day is a holiday celebrated in China on November 11. It is a holiday for unmarried people to treat themselves to ...
  19. Bertil Ohlin

    Bertil Ohlin received the 1977 Nobel Memorial Prize in Economics, along with James Meade, for his research on international ...
  20. Compulsive Shopping

    Compulsive shopping is an impulse disorder leading to the constant need to shop and purchase unnecessary or even unwanted ...
  21. A-B Split

    The A-B Split is a method of testing the effectiveness of marketing methods or media.
  22. Assembly Service

    Assembly service refers to the combining a number of small shipments from multiple parties into a single shipment.
  23. Amazon Buys Rights to Air Live Premier League Soccer

    The e-commerce giant extends its move into live sports programming and becomes the first tech company to land rights to broadcast ...
  24. Social Sentiment Indicator

    A social sentiment indicator analyzes aggregated social media data to help businesses understand how they are performing ...
  25. Pull-Through Production

    Pull-through production is a manufacturing strategy that releases an order when a company receives the order for that item. ...
  26. Second Screen Advertising

    Second screen advertising drives customers to their second screens (smartphones, tablets) to access more content and, as ...
  27. Adweek

    Adweek is a U.S.-based weekly trade publication covering the business of advertising.
  28. The Infinite Shelf

    The infinite shelf refers to the practically limitless number of products available in e-commerce stores as opposed to brick-and-mortar ...
  29. Global Expansion More Crucial for Amazon Than Alibaba

    The two e-commerce titans now must look to emerging markets to drive growth, says Morgan Stanley.
  30. Brand Potential Index (BPI)

    The brand potential index (BPI) is the correlation between a brand's development index and its market development index for ...
  31. Nasdaq National Market Securities - Nasdaq-NM

    The NASDAQ National - Nasdaq NM is the market, comprising more than 3000 companies, that most people refer to when they think ...
  32. Click Fraud

    Click fraud is the act of illegally clicking on pay-per-click ads to increase site revenue or to exhaust advertisers’ budgets.
  33. Third-Party Technique

    The third-party technique is a marketing strategy used by public relations firms that utilizes the media to propagate positive ...
  34. Banknet

    Banknet is a global network operated by MasterCard that facilitates the routing of credit card transactions for authorization ...
  35. NASDAQ Global Market Composite

    The NASDAQ Global Market Composite is a stock market index of 1,450 stocks representing the NASDAQ Global Market.
  36. Apple App Store

    The Apple App Store is a digital distribution platform where customers can buy and download digital software and applications.
  37. Quick Response (QR) Code

    A Quick Response (QR) Code is a type of bar code which can be read by a digital device and which stores information.
  38. Advertised Price

    An advertised price is the price of a product or service as displayed or announced in a print, radio, television or online ...
  39. Web Syndication

    Web syndication is a marketing strategy for websites that equates to a right or license to broadcast or distribute content ...
  40. Infomercial

    An infomercial is longer-form video advertisement that acts as a stand-alone program to pitch a good or service with a call ...
  41. Drip Marketing

    Drip marketing is a strategy employed by many direct marketers where a constant flow of marketing material is sent to customers ...
  42. PayPal Climbs After Analyst Day

    The online payment systems company upgraded its guidance, hinted at share buybacks and unveiled several new growth strategies.
  43. Marketing Fraud

    Marketing fraud is an illegal practice perpetrated by a company or individual in the promotion of a product or service.
  44. Cost Per Gross Addition (CPGA)

    Cost per gross addition (CPGA) is a ratio used to quantify the costs of acquiring one new customer to a business.
  45. Kroger Bets on Robots With Ocado Deal

    The British grocer’s technology automates the processing and packing of online orders.
  46. Amazon Prime Members to Receive 10% Off Whole Foods Sale Items

    Amazon appears willing to forego profits once again — this time to win the grocery price war.
  47. Amazon's New Ad Tool Threatens Google, Criteo: Report

    The online retailer’s new offering threatens to disrupt the current advertising market hierarchy.
  48. Amazon Halted Google Shopping Ads in April

    Amazon is keen to expand its own digital marketing offering and has shared a rocky relationship with Google.
  49. Alphabet May Join Forces With Walmart to Take on Amazon in India

    Insider sources say that Google parent company Alphabet is keen to invest in Flipkart alongside Walmart.
  50. Search Cost

    Search cost is the time, energy and money expended by a consumer who is researching a product or service for purchase.
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