E-Commerce

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  1. Direct to Consumer Advertising (DTC Advertising)

    Direct to consumer advertising (DTC advertising) is marketing that is aimed toward consumers when access to a product may ...
  2. Hierarchy-of-Effects Theory

    The hierarchy-of-effects theory is a model of how advertising influences a consumer's decision to purchase or not purchase ...
  3. Advertising Appropriation

    Advertising appropriation is the portion of a total marketing budget that is allocated for advertising over a specific time ...
  4. Dual Pricing

    Dual pricing is the practice of setting prices at different levels for the same product or service.
  5. Financialization

    Financialization refers to the increase in size and importance of a country's financial sector relative to its overall economy. ...
  6. Amazon Adds International Shopping Feature

    The online retailer has launched an international shopping feature for its overseas customers.
  7. eBay Climbs on Morgan Stanley Double Upgrade

    eBay Inc.’s shares rose 3.42% in pre-market trading after the Wall Street firm switched from bearish to bullish on the stock. ...
  8. Clearing House Interbank Payments System (CHIPS)

    The Clearing House Interbank Payments System is the primary clearing house in the U.S. for large banking transactions.
  9. Mindshare

    Mindshare is a marketing term that describes the amount consumer awareness or popularity surrounding a particular product, ...
  10. Flighting

    Flighting is an advertising scheduling strategy that alternates between running a normal schedule of advertising and a complete ...
  11. Quantity Discount

    Quantity discount is an incentive offered to a buyer that results in a decreased cost per unit of goods or materials when ...
  12. Masterbrand

    A masterbrand is a specific overarching brand name that serves as the main anchoring point on which all underlying products ...
  13. Click-Through Rate (CTR)

    Click-through rate (CTR) is the percentage of individuals viewing a web page who click on a specific advertisement that appears ...
  14. Real Value

    Real value is nominal value adjusted for inflation.
  15. Distribution Management

    Distribution management refers to overseeing the movement of goods from supplier or manufacturer to point of sale.
  16. Consumerism

    Consumerism is the theory that a country that consumes goods and services in large quantities will be better off economically. ...
  17. Urban Outfitters Stock Drops on Departure of President

    David McCreight opened 60 new stores and grew revenue by over 35% during his six-and-a-half year stint as Anthropologie’s ...
  18. Mobile First Strategy

    Mobile first strategy is trend in website development where designing a website for smartphones, tablets and mobile devices ...
  19. Units Per Transaction (UPT)

    Units per transaction is a sales metric used in retail sales to measure the average number of items that customers are purchasing ...
  20. Brick And Mortar

    Brick and mortar refers to a street-side enterprise where employees engage directly with customers in a venue that the company ...
  21. Comparative Advertising

    Comparative advertising is a marketing strategy in which a company's product or service is presented as superior when compared ...
  22. Walmart in Talks to Acquire Online Pharmacy PillPack: Report

    At a cost of just under $1 billion, PillPack could help to both enhance and widen the reach of Walmart’s pharmacy business.
  23. Cult Brand

    A cult brand refers to a product or service that has a loyal customer base that approaches fanaticism.
  24. Peer-to-Peer (P2P) Economy

    A peer-to-peer economy is a decentralized model whereby two parties interact to buy or sell directly with each other, without ...
  25. Telemarketing

    Telemarketing is the direct marketing of goods or services to potential customers over the telephone, internet or fax.
  26. Fast-Moving Consumer Goods (FMCG)

    Fast-moving consumer goods are cheaper products that sell quickly, such as milk, gum, fruit and vegetables, soda, beer and ...
  27. Social Media Optimization (SMO)

    Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online ...
  28. Social Networking Service (SNS)

    A social networking service (SNS) is an online vehicle for creating relationships with other people who share an interest, ...
  29. Hard Sell

    Hard sell refers to an advertising or sales approach that features especially direct and insistent language.
  30. Macromarketing

    Macromarketing is the study of the effect that marketing policies and strategies have on the economy and society as a whole.
  31. Consumer Packaged Goods - CPG

    Consumer packaged goods are products consumed every day by the typical consumer.
  32. Stock Keeping Unit - SKU

    A stock keeping unit (SKU) is a store or catalog's product and service identification code, often portrayed as a machine-readable ...
  33. ABCD Counties

    ABCD Counties are categories of U.S. counties devised by The Nielsen Corp. based on U.S. Census Bureau population data and ...
  34. Business-to-Business Advertising

    Business-to-business advertising is marketing efforts directed toward other businesses rather to individual consumers.
  35. Mobile Marketing

    Mobile marketing utilizes multiple distribution channels to promote products and services via mobile devices, such as tablets ...
  36. Walmart in Talks to Become the Largest Shareholder in Amazon India Rival

    Walmart is eager to take its expensive battle against Amazon to one of the fastest growing online retail markets.
  37. Amazon Has 'Long Runway' in Apparel: Wells Fargo

    Analyst Ken Sena believes e-commerce giant Amazon still has plenty of scope to grow retail sales.
  38. Viral Marketing

    Viral marketing seeks to spread information about a product or service from person to person by word of mouth or sharing ...
  39. Cyber Identity

    Cyber identity refers to the personality or personalities that are created through a person’s online interactions.
  40. Data-Directed Decision Making

    Data-directed decision making is a term for the implementation of scientifically valid information in making executive decisions. ...
  41. Media Buy

    Media buy is the purchase of advertising from a media company such as a television station, newspaper, magazine, blog or ...
  42. Guerrilla Marketing

    Guerrilla marketing is a marketing tactic in which a company uses surprise and/or unconventional interactions in order to ...
  43. Word-of-Mouth Marketing (WOM Marketing)

    Word-of-mouth marketing (WOM marketing) is when a consumer's interest for a company's product or service is reflected in ...
  44. Impression

    An impression is a metric used to quantify the display of an advertisement on a web page.
  45. Activities, Interests and Opinions (AIO)

    Activities, Interests and Opinions (AIO) are a person's characteristics used by market researchers to construct the individual's ...
  46. Freudian Motivation Theory

    Freudian motivation theory posits that unconscious psychological forces, such as desires and emotions, shape an individual's ...
  47. Credit Application

    A credit application is a request for an extension of credit.
  48. Mobile Advertising

    Mobile advertising is type of advertising that appears on mobile devices such as smart phones, tablets or PDAs that have ...
  49. Adopter Categories

    Adopter categories are classification of individuals based on their willingness to try out a new innovation or new product. ...
  50. Indirect Sales

    Indirect sales are the sale of a good or service by a third-party, such as a partner or affiliate, rather than a company's ...
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