What Is Account Activity?
In finance, account activity refers to the transactions made in a particular account. These include cash withdrawals, bill payments, wire transfers, and other such transactions.
Account activity is sometimes used in reward programs to determine whether a customer qualifies for a particular award. In other cases, financial institutions will offer lower fees for clients that maintain a large amount of account activity.
- Account activity refers to the transactions made by a client, such as bill payments and wire transfers.
- The term is used throughout the financial sector, in areas such as banking and investment brokerage services.
- Firms often provide incentives for customers to maintain high rates of account activity, in order to generate fee revenue and encourage customer retention.
Understanding Account Activity
In banking, common examples of account activity include transferring funds between accounts or sending money through electronic funds transfers (EFT). For business customers, a common source of account activity is managing accounts receivable and accounts payable, as well as managing employee payroll. Clients who use investment brokerage services will also generate account activity by placing trades or borrowing on margin.
Financial institutions will often offer incentives for clients to be active users of their accounts. From the firm's perspective, high activity is beneficial because of the various fees associated with it. However, it can also be beneficial because clients who engage in multiple types of transactions at one institution are less likely to switch from that institution to a competitor. For this reason, firms will often provide rewards programs, reduced fees, and other benefits for clients who are active users of their accounts.
In order to track and reward clients' account activity, banks and other financial institutions need to maintain detailed and accurate records of client transactions. In the past, this was done through paper recordkeeping, but today it is primarily electronic in nature. For instance, data can be automatically tracked and accounted for by online banking and mobile banking platforms. Likewise, credit card companies and brokerage firms can process transactions nearly instantaneously, typically without the need for any paperwork at all.
Today, manual recordkeeping is generally reserved for infrequent and substantial activities such as new account setups, mortgage applications, or requests for refinancing. These transactions typically involve in-person meetings with firm staff in which documents can be reviewed and signed in person. In some cases, third-party professionals may also be involved, such as lawyers, accountants, and appraisers.
Real World Example of Account Activity
Laura is a client of XYZ Financial, a large national bank. In her daily life, she uses XYZ's online and smartphone platform for most of her banking needs. Currently, Laura has a checking account and a savings account at the bank as well as a credit card which is held at a rival firm, ABC Credit.
In order to attract and retain new customers, XYZ is offering a promotion whereby clients can enjoy lower fees if they maintain account activity of at least 10 transactions per month. Laura estimates that between her two accounts she already generates five transactions per month through activities such as bill payments and cash withdrawals.
In order to bring her total up to the required level, she decides to close her credit card at ABC Credit and instead apply for a credit card with XYZ Financial. She reasons that once her credit card transactions are counted toward her total, her combined account activity with XYZ will be sufficient to earn the reduced fees offered by the promotion.