DEFINITION of 'Address Hygiene'

The precision and purity of postal addresses on a mailing list. Address hygiene has a direct correlation with delivery effectiveness of a mail-out, and thus on the efficacy of a direct marketing campaign. Good address hygiene will result in a small proportion of non-delivered mail, while poor address hygiene will result in a relatively high proportion of rejected mail due to non-delivery. Address hygiene is often much better on mailing lists for solicited items, such as newspapers or magazine subscriptions, than it is on lists used by direct marketers for unsolicited promotional mail.

BREAKING DOWN 'Address Hygiene'

There are a number of software programs that provide address hygiene services. These programs have features such as validation and correction of street addresses, standardization of street prefixes and suffixes, and identification and flagging of undeliverable addresses. Some programs also update addresses by matching them to the USPS National Change of Address database.

RELATED TERMS
  1. Address Verification Service - ...

    A tool provided by credit card processors and issuing banks to ...
  2. Direct Marketing

    A form of advertising in which physical marketing materials are ...
  3. Virtual Office

    A virtual office gives businesses a physical address and office-related ...
  4. ZCash

    ZCash is a cryptocurrency with a decentralized blockchain that ...
  5. Mortgage Application

    A document submitted by one or more individuals applying to borrow ...
  6. HD Wallet (Hierarchical Deterministic ...

    An HD Wallet offers better security and automated secure key ...
Related Articles
  1. Personal Finance

    6 Ways To Stop Credit Card Junk Mail

    Tired of credit card offers filling your mail box? Take advantage of these options to reduce the amount of credit card junk mail you receive.
  2. Financial Advisor

    8 Ways Advisors Can Improve Direct Mail Marketing

    Here are eight ways advisors can improve their direct mail marketing efforts.
  3. Retirement

    Keeping Track Of Retirement Plan Assets

    Maintain records of your pension benefits or risk losing them.
  4. Taxes

    Changes In Tax Legislation And Regulation

    Keeping on top of these amendments can help you avoid penalties and take advantage of benefits.
  5. Investing

    Trump Orders Review of Postal Service Following Amazon Criticism

    Trump previously accused Amazon of underpaying the loss-making U.S. Postal Service.
  6. Personal Finance

    How To Dispute a Credit Card Charge

    Follow these steps if you've been ripped off or spot an error on your bill.
  7. Taxes

    Oct. 16 Tax Extension Alert: Don’t Get Stuck Unable to File

    New IRS procedures for filing your tax return could complicate your ability to meet the Oct. 16 filing deadline for 2016 extensions.
  8. Small Business

    Foreigner Starting A Business In The U.S.?

    Keep these four startup steps in mind before you do.
  9. Personal Finance

    5 Ways To Make Your Resume Stand Out

    Standing out from the crowd is a must, especially when high unemployment rates make competition fierce.
  10. Taxes

    Your Tax Preparer Messed Up – Now What?

    Even professional tax preparers can make mistakes. What to do if it happens on your tax return.
RELATED FAQS
  1. How can I file a complaint to the IRS?

    Learn about the filing processes for different types of complaints, and how forms for each complaint must be filled out and ... Read Answer >>
  2. What's the best way to contact Warren Buffett?

    Learn how to contact Warren Buffett and what kinds of contact is most likely to receive a response from him or from his company, ... Read Answer >>
Hot Definitions
  1. Receivables Turnover Ratio

    Receivables turnover ratio is an accounting measure used to quantify a firm's effectiveness in extending credit and in collecting ...
  2. Treasury Yield

    Treasury yield is the return on investment, expressed as a percentage, on the U.S. government's debt obligations.
  3. Return on Assets - ROA

    Return on assets (ROA) is an indicator of how profitable a company is relative to its total assets.
  4. Fibonacci Retracement

    A term used in technical analysis that refers to areas of support (price stops going lower) or resistance (price stops going ...
  5. Ethereum

    Ethereum is a decentralized software platform that enables SmartContracts and Distributed Applications (ĐApps) to be built ...
  6. Cryptocurrency

    A digital or virtual currency that uses cryptography for security. A cryptocurrency is difficult to counterfeit because of ...
Trading Center