WHAT is the 'Advertising Association Of The West - AAW'

Advertising Association of the West (AAW) was a regional advertising group based on the American West Coast that was formed to protect and promote the advertising trade and uphold high industry standards. The AAW's predecessor organization, the Pacific Coast Advertising Men's Association, was formed in 1904 by the amalgamation of a number of local advertising clubs.

For many years, the AAW and the Advertising Federation of America (AFA), its East Coast counterpart, worked independently to raise advertising standards through self-regulation and education. But it became increasingly obvious that the AAW and AFA needed to coordinate their activities and positions, particularly with legislation.

BREAKING DOWN 'Advertising Association Of The West - AAW'

In 1962, a convention of both associations was held and a commission was formed to discuss a merger. Five years later, the AAW and AFA combined to create the American Advertising Federation (AAF). The AAF currently represents over 50,000 advertising professionals and has 130 corporate members as of 2018. It also has a national network of 210 ad clubs and 210 college chapters.

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