DEFINITION of 'Announcement Date'

1. The date at which a company will announce the details regarding an issue of debt or equity. The announcement date is the first day the public will receive information regarding a new security issue.

2. The day that coincides with the release of new financial news, such as interest rate changes or earnings reports.

BREAKING DOWN 'Announcement Date'

1. On the announcement date, companies will reveal the type of instrument or security they will be issuing. For example, Company XYZ announces a $5 million debt issue of 10-year bonds. This provides analysts with new expectations of what the company has planned for operations, as information regarding the reason for fund raising is often included in the announcement.

2. For example, an announcement date refers to the day a firm announces information on its next dividend payment.

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