What is 'Baidu'?

Baidu is the dominant Chinese internet search engine company, and it is the equivalent to Google in the United States. Baidu is similar to Google and offers similar products and services, but the focus is China where it controls most of the search market. Baidu censors search results and other content in accordance with Chinese regulations. Baidu is registered in the Cayman Islands and is listed on the Nasdaq under ticker symbol BIDU.

BREAKING DOWN 'Baidu'

Baidu offers a range of products including maps, news, video, encyclopedia, anti-virus, and internet TV. Baidu has the 2nd largest search engine in the world and owns over 75% of the market share in China's search engine market. In December 2007, Baidu became the first Chinese company to be included in the NASDAQ-100 index. According to YCharts, the company had a market cap of close to U.S.$90 billion in June 2018.

Baidu generates revenue from advertising with a system that is similar to Google's. Advertisers bid on keywords that will trigger the display of their ads. Advertisers can also pay for priority placement in search results. Baidu's competitors are Google Hong Kong, Yahoo! China, Microsoft Bing and other regional players.

History of Baidu, Inc.

Baidu, Inc. was incorporated on 18 January, 2000 and was created by Robin Li and Eric Xu. It is a Chinese multinational technology company, which provides internet-related services, products and artificial intelligence (AI). The company is based in Beijing's Haidian District. It is one of the largest AI and internet companies in the world. 

China's search engine market is the second largest in the world after the US with a market size of U.S.$14.9 billion. According to China Whisper, that market is expected to grow at a rate of over 32%, twice the average global growth rate by 2015. 

Baidu's App Business

Baidu also has a Global Business Unit, called DU Group or DU Apps Studio that provides apps and services to over 2 billion active users worldwide. The Baidu App Store and Shouji Baidu host downloadable content and applications, and the company's advertising platform is called DU Ad Platform.

Baidu and AI

Apollo Project is the world's leading autonomous driving and AI program that Baidu operates with global partners. Together the project represents one of the largest partner groups with over 100 global partners as of 2018. Participants include big names such as Microsoft, Intel, Nvidia, Daimler AG, ZTE, Grab, Ford, Hyundai and Honda.

RELATED TERMS
  1. Search Engine

    A search engine uses algorithms to filter indexed content, and ...
  2. SEO (Search Engine Optimization)

    SEO (Search Engine Optimization) aims to draw the greatest amount ...
  3. Antitrust

    Antitrust laws apply to virtually all industries and to every ...
  4. Digital Marketing

    Digital marketing is the use of the internet, mobile devices, ...
  5. Content Farm

    Content farming has been likened to the “fast food” of the internet ...
  6. Job Hunting Expenses

    Job hunting expenses are expenses incurred while seeking employment, ...
Related Articles
  1. Trading

    Baidu Vs. Google: How Are They Different?

    Both Baidu and Google are known internet giants controlling significant online search business in their respective markets.
  2. Insights

    Baidu Versus Google: Who Will Win The Global Search War?

    While aspects of both Baidu and Google’s web based operations are quite similar, the companies themselves vary immensely.
  3. Investing

    Brean Capital Reiterates Buy Rating for Baidu

    Brean Capital Fawne Jiang expects Baidu search growth to recover in the coming months and issued a price target of $196.00 on the company's stock.
  4. Investing

    Baidu Launches Augmented Reality Lab (BIDU)

    Chinese online giant Baidu is searching for new avenues to bolster revenue. Can augmented reality and artificial intelligence bolster stock performance?
  5. Investing

    Baidu Partners with HERE Maps to Reach New Markets

    Search giant Baidu (NASDAQ: BIDU) is getting a big boost in non-Chinese markets via a new partnership with HERE, the former Nokia (NYSE: NOK) mapping unit that BMW, Daimler, and Audi acquired ...
  6. Tech

    Unicorns: How a New IPO Plans to Beat Baidu, Alibaba

    Sogou's IPO will help it to close its market share gap with Chinese search giants Baidu and Alibaba.
  7. Trading

    Baidu Looks to Break Out to New Highs

    Baidu Inc. looks poised to breakout to new highs following a rebound after first quarter earnings, but the charts show that the stock may be overbought.
  8. Investing

    Baidu Launches $1.5B Self-Driving Vehicle Fund

    Baidu launches the investment fund as it seeks to bolster its position in the burgeoning market.
  9. Tech

    Baidu Unveils Self Driving Truck (BIDU)

    Chinese search giant Baidu is seeking new profit drivers after a scandal hammered the stock this year.
  10. Insights

    Search Engines That Compete With Google

    While Bing now controls a substantial part of the online search market, the real threat to Google's dominance may come from unexpected places.
RELATED FAQS
  1. How important is advertising revenue in the Internet sector?

    Learn about the importance of advertising revenue in the Internet industry. Find out how much Internet firms rely on advertising ... Read Answer >>
  2. What are the main reasons for investing in the internet sector?

    Explore key reasons for investing in companies in the Internet sector. Learn about leading companies delivering products ... Read Answer >>
  3. Who are Google's (GOOG) main competitors?

    Explore Google's different revenue segments and its competitors in each, ranging from Microsoft and Yahoo to Moody's Investor ... Read Answer >>
  4. My family owns an old railroad bond from 1938. Is there any way to find out whether ...

    That's a tough question, but the short answer is that you are going to have to do some homework. Where should you begin?The ... Read Answer >>
  5. What's the difference between Alphabet's GOOG and GOOGL?

    Learn the difference between the GOOG and GOOGL stock ticker symbols for Alphabet (the company formerly known as Google). Read Answer >>
Hot Definitions
  1. Enterprise Value (EV)

    Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market ...
  2. Relative Strength Index - RSI

    Relative Strength Indicator (RSI) is a technical momentum indicator that compares the magnitude of recent gains to recent ...
  3. Dividend

    A dividend is a distribution of a portion of a company's earnings, decided by the board of directors, to a class of its shareholders.
  4. Inventory Turnover

    Inventory turnover is a ratio showing how many times a company has sold and replaces inventory over a period.
  5. Watchlist

    A watchlist is list of securities being monitored for potential trading or investing opportunities.
  6. Hedge Fund

    A hedge fund is an aggressively managed portfolio of investments that uses leveraged, long, short and derivative positions.
Trading Center