DEFINITION of 'Bank Marketing Association - BMA'

Bank Marketing Association (BMA) is the promotional services arm of the American Bankers Association, a trade association and lobbying group representing the U.S. banking industry. The BMA publishes periodic print and digital newsletters on the subject of marketing financial services, as well as white papers and digital blogs. Also known as the ABA Marketing Network, the organization runs online training seminars and hosts educational events and conferences.

BREAKING DOWN 'Bank Marketing Association - BMA'

The BMA produces a plethora of digital and print material to introduce and disseminate new marketing ideas for bank managers who wish to increase business and rebuild public trust that has been damaged - and in some cases, shattered - in recent years. New cases of malfeasance or fraud by certain banks do not help the cause of the banks, which have to work extra hard to regain the good graces of their customers. Obviously, the executives at the top of banks guilty of foul play are to be held responsible and therefore, if they are allowed to continue in their roles, must take the actions necessary to remediate. A forgiving public may know that a few bad apples do not spoil the barrel, but the BMA does what it can help restore the overall image of a bank as reliable, useful and ethical. 

BMA Content Categories

Among the topics that the BMA covers are advertising and design, branding, communications, compliance, digital [marketing], mobile [marketing], sales, retail banking, social media, and strategy and planning. Each category contains industry intelligence as well as pieces to educate marketing managers at banks on how to reach their audiences and effectively communicate constructive and positive messages to them. Some recent posts include: "Bridging the Customer Satisfaction Gap," "How Often and When to Post Social," and "Creating the Content People Want."

RELATED TERMS
  1. Bank

    A bank is a financial institution licensed as a receiver of deposits. ...
  2. Online Banking

    Online banking is the performance of banking activities via the ...
  3. Open Banking

    Open Banking is a system that provides a user with a network ...
  4. Investment Banking

    Investment banking is a specific division of banking related ...
  5. Consumer Credit Delinquency Bulletin

    The Consumer Credit Delinquency Bulletin is a newsletter designed ...
  6. Investment Banker

    An investment banker is an individual who is primarily concerned ...
Related Articles
  1. Personal Finance

    Banking Has Changed: What Does It Mean For Consumers?

    Banks have long been leading spenders on technological innovations. Learn the key changes in the banking industry and what institution is right for you.
  2. Insights

    How Online Banking Is Overtaking Traditional Banking

    Is traditional banking doomed to be surpassed by online banking?
  3. Insights

    The Role of Commercial Banks in the Economy

    We interact with commercial banks daily to carry out simple financial tasks. That said, the function and creation of a commercial bank is anything but simple.
  4. Investing

    Breaking Down the First Trust NASDAQ ABA Community Bank ETF (QABA)

    Get an analysis of the First Trust NASDAQ ABA Community Bank ETF, the single best pure-play ETF for investors seeking exposure to small-cap bank stocks.
  5. Managing Wealth

    Best Banks to Stash Your Million Dollars

    Get the richest perks and red carpet treatment for you and your money from these financial institutions.
  6. Financial Advisor

    How to Start Your Digital Marketing the Right Way

    Digital marketing is a must-do for all advisors reaching out to younger generations. Here are six steps to kicking off your campaign.
  7. Financial Advisor

    Advisors: Tips for Your Digital Content Marketing

    Advisors need to be careful with the content they use and share online to stay within regulations, but dry, compliant language isn't the answer.
  8. Investing

    Big Banks Give Up Physical Branches for Digital Space

    Bank of America and JPMorgan are closing down physical branches in order to focus on mobile phone space.
RELATED FAQS
  1. What is the banking sector?

    Learn why the banking sector is a vital industry to our economy, what it does to drive the economic growth and understand ... Read Answer >>
  2. How does investment banking differ from commercial banking?

    Discover how investment banking differs from commercial banking, the responsibilities of each and how the two can be combined ... Read Answer >>
  3. What is the difference between an investment and a retail bank?

    Learn the primary differences between retail banks and investment banks by examining the business activities, type of clients ... Read Answer >>
  4. How do interest rate changes affect the profitability of the banking sector?

    Learn how interest rates affect the banking sector. When interest rates rise, the profitability of the banking sector increases. Read Answer >>
  5. What are the most common ETFs that track the banking sector?

    Learn about common bank ETFs, and find out which ones focus on the international financial sector, big banks, regional banks ... Read Answer >>
Hot Definitions
  1. Gross Profit

    Gross profit is the profit a company makes after deducting the costs of making and selling its products, or the costs of ...
  2. Diversification

    Diversification is the strategy of investing in a variety of securities in order to lower the risk involved with putting ...
  3. Intrinsic Value

    Intrinsic value is the perceived or calculated value of a company, including tangible and intangible factors, and may differ ...
  4. Current Assets

    Current assets is a balance sheet item that represents the value of all assets that can reasonably expected to be converted ...
  5. Volatility

    Volatility measures how much the price of a security, derivative, or index fluctuates.
  6. Money Market

    The money market is a segment of the financial market in which financial instruments with high liquidity and very short maturities ...
Trading Center