DEFINITION of 'Bank Marketing Association - BMA'

Bank Marketing Association (BMA) is the promotional services arm of the American Bankers Association, a trade association and lobbying group representing the U.S. banking industry. The BMA publishes periodic print and digital newsletters on the subject of marketing financial services, as well as white papers and digital blogs. Also known as the ABA Marketing Network, the organization runs online training seminars and hosts educational events and conferences.

BREAKING DOWN 'Bank Marketing Association - BMA'

The BMA produces a plethora of digital and print material to introduce and disseminate new marketing ideas for bank managers who wish to increase business and rebuild public trust that has been damaged - and in some cases, shattered - in recent years. New cases of malfeasance or fraud by certain banks do not help the cause of the banks, which have to work extra hard to regain the good graces of their customers. Obviously, the executives at the top of banks guilty of foul play are to be held responsible and therefore, if they are allowed to continue in their roles, must take the actions necessary to remediate. A forgiving public may know that a few bad apples do not spoil the barrel, but the BMA does what it can help restore the overall image of a bank as reliable, useful and ethical. 

BMA Content Categories

Among the topics that the BMA covers are advertising and design, branding, communications, compliance, digital [marketing], mobile [marketing], sales, retail banking, social media, and strategy and planning. Each category contains industry intelligence as well as pieces to educate marketing managers at banks on how to reach their audiences and effectively communicate constructive and positive messages to them. Some recent posts include: "Bridging the Customer Satisfaction Gap," "How Often and When to Post Social," and "Creating the Content People Want."

  1. Associate Bank

    An associate bank is a bank that is affiliated, usually through ...
  2. Relationship Banking

    Relationship banking is a strategy used by banks to strengthen ...
  3. ABA Bank Index

    The ABA Bank Index provides investors exposure to community banks ...
  4. Online Banking

    Online banking is the performance of banking activities via the ...
  5. Group Banking

    Group banking is a bank plan that generally provides incentives ...
  6. Open Banking

    Open Banking is a system that provides a user with a network ...
Related Articles
  1. Personal Finance

    Retail Banking vs. Corporate Banking

    Retail banking is the visible face of banking to the general public. Corporate banking refers to the aspect of banking that deals with corporate customers. Check out more on the differences between ...
  2. Financial Advisor

    A day in the life of an investment banker

    Take a look at a day in the life of an investment banker, one of the most sought-after and stressful jobs in the financial sector.
  3. Personal Finance

    Investment banking versus private banking careers

    Examine the two potential financial career options of investment banking and private banking, with an eye toward choosing the most suitable career.
  4. Investing

    Breaking Down the First Trust NASDAQ ABA Community Bank ETF (QABA)

    Get an analysis of the First Trust NASDAQ ABA Community Bank ETF, the single best pure-play ETF for investors seeking exposure to small-cap bank stocks.
  5. Managing Wealth

    The Best Banks to Stash Your Million Dollars

    If you’re shopping for a private bank, start with your bank and call the private arms of a few others. Ask your financial advisor for help when needed.
  6. Personal Finance

    The Evolution of Banking Over Time

    Discover how the evolution of banking has changed the business model. Find out how this system of money management developed into what we know today.
  7. Financial Advisor

    Advisors: Tips for Your Digital Content Marketing

    Advisors need to be careful with the content they use and share online to stay within regulations, but dry, compliant language isn't the answer.
  8. Investing

    Big Banks Give Up Physical Branches for Digital Space

    Bank of America and JPMorgan are closing down physical branches in order to focus on mobile phone space.
  1. What is the banking sector?

    Learn why the banking sector is a vital industry to our economy, what it does to drive the economic growth and understand ... Read Answer >>
  2. What are the 9 major financial institutions?

    There are nine major types of financial institutions. Understand the major types of financial institutions that exist and ... Read Answer >>
  3. How does investment banking differ from commercial banking?

    Discover how investment banking differs from commercial banking, the responsibilities of each and how the two can be combined ... Read Answer >>
  4. What's the difference between investment banks and commercial banks?

    Understand the principal differences between investment banks and commercial banks, and the areas of banking services that ... Read Answer >>
  5. What is the difference between an investment and a retail bank?

    Learn the primary differences between retail banks and investment banks by examining the business activities, type of clients ... Read Answer >>
Trading Center