What is Buying Power?

Buying power, also referred to as excess equity, is the money an investor has available to buy securities in a trading context. Buying power equals the total cash held in the brokerage account plus all available margin.

Key Takeaways

  • Buying power is the money an investor has available to purchase securities.
  • Buying power equals the total cash held in the brokerage account plus all available margin.
  • A standard margin account provides two times equity in buying power.
  • A pattern day trading account provides four times equity in buying power.
  • Additional buying power magnifies both profits and losses.

How Buying Power Works

While buying power can take on a different meaning depending on the context or industry, in finance, buying power refers to the amount of money available for investors to purchase securities in a leveraged account. This is referred to as a margin account, as traders take out a loan based on the amount of cash held in their brokerage account. Regulation T, established by the Federal Reserve Board (FRB), mandates that a investor’s initial margin requirement in this account type must be at least 50%, meaning the trader has two times buying power.

Buying Power of Margin Accounts

The amount of margin a brokerage firm can offer a particular customer depends on the firm's risk parameters and the customer. Typically, equity margin accounts offer investors twice as much as the cash held in the account, although some forex broker margin accounts offer buying power of up to 50:1.

The more leverage a brokerage house gives an investor, the harder it is to recover from a margin call. In other words, leverage gives the investor an opportunity to make increased gains with the use of more buying power, but it also increases the risk of having to cover the loan. For a non-margin account or cash account, the buying power is equal to the amount of cash in the account. For example, if a non-margin account has $10,000, that is the investor's buying power.

Buying Power of Day Trading Accounts

Pattern day trading accounts work differently to regular margin accounts in that they require a minimum equity requirement of $25,000, as opposed to $2,000. While a trader has to finance 50% of his or her stocks in a standard margin account - which provides two times equity in buying power, he or she only has to fund 25% of the cost of securities purchased in a pattern day trading account – giving the trader four times equity buying power. For example, suppose Kate has $50,000 in her day trading account; she could purchase up to $200,000 worth of open trades within the trading day (50,000 x 4 = $200,000 buying power).

Example of Buying Power

Let’s assume Gabe has $100,000 in his brokerage margin account and wants to purchase shares in Apple Inc. (AAPL). Gabe’s initial margin requirement is 50% to enter a trade – some brokers may have an initial margin requirement greater than 50%.

To calculate Gabe's total buying power, divide the amount of cash in his brokerage account by the initial margin percentage. For example, divide the cash balance of $100,000 by 50%. As a result, Gabe can purchase up to $200,000 worth of Apple shares. ($100,000 / 50% = $200,000). That said, the value of the margin account changes with the value of the securities held. The closer Gabe gets to margin limits, the higher chance he has of receiving a margin call.