What Is a Commission?
There are important differences between commissions and fees, at least in the way these words are used to describe professional advisors in the financial services industry. A commission-based advisor or broker makes money by selling investment products such as mutual funds and annuities and conducting transactions with the client's money. A fee-based advisor charges a flat rate for managing a client's money. This may be either a dollar amount or a percentage of assets under management (AUM). Sales between family members are often gifts of equity, which are not commission-based.
[Important: A fee-based advisor charges a flat rate for managing a client's money, while a commission-based advisor makes money by selling investment products and conducting transactions.]
Full-service brokerages derive much of their profit from charging commissions on client transactions. Commissions vary widely from brokerage to brokerage, and each has its own fee schedule for various services.
Commissions can be charged if an order is filled, canceled, or modified, and even if it expires. In most situations, when an investor places a market order that goes unfilled, no commission is charged. However, if the order is canceled or modified, the investor may find extra charges added to the commission. Limit orders that go partially filled often will incur a fee, sometimes on a prorated basis.
Commissions can eat into an investor’s returns. Suppose Susan buys 100 shares of Conglomo Corp. for $10 each. Her broker charges a 2.5% commission on the deal, so Susan pays $1,000 for the shares, plus $25. Six months later, her shares have appreciated 10% and Susan sells them. Her broker charges a 2% commission on the sale, or $22. Susan’s investment earned her a $100 profit, but she paid $47 in commissions on the two transactions. Her net gain is only $53.
For this reason, online discount brokerages and robo-advisors are gaining popularity in the 21st century. These services provide access to stocks, index funds, exchange-traded funds (ETFs), and more on a user-friendly platform for self-directed investors. Most charge a flat fee for trades, commonly $4.95. Such services provide a wealth of financial news and information but little or no personalized advice. This can prove troublesome for rookie investors.
Commissions vs. Fees
Financial advisors often advertise themselves as being fee-based rather than commission-based. A fee-based advisor charges a flat rate for managing a client's money, regardless of the type of investment products the client ends up purchasing. This flat rate will be either a dollar amount or a percentage of assets under management (AUM).
A commission-based advisor derives income from selling investment products, such as mutual funds and annuities, and conducting transactions with the client's money. Thus, the advisor gets more money by selling products that offer higher commissions, such as annuities or universal life insurance, and by moving the client's money around more frequently.
A professional advisor has a fiduciary responsibility to offer the investments that best serve the client's interests. That said, a commission-based advisor may try to steer clients toward investment products that pay generous commissions.
- Full-service brokerages derive much of their profit from charging commissions on client transactions.
- Commission-based advisors make money from buying and selling products on behalf of their clients.
- When considering a brokerage or advisor, look at the full list of commissions for services.