DEFINITION of 'Drop Dead Date'

A drop dead date is a provision in a contract that sets out a finite deadline which, if not met, will automatically trigger adverse consequences. The drop dead date is the last possible date on which something must be completed. In most circumstances an extension is not possible. Time-critical contracts usually contain a drop dead date. For example, a contract for construction of an industrial facility or infrastructure project will stipulate a definite date for the commissioning of the former and completion of the latter. If this deadline is not met, the project contractor may automatically be liable for such damages and penalties as are set out in the project contract.

BREAKING DOWN 'Drop Dead Date'

Drop dead dates are usually made explicit in the terms of a written agreement, along with the consequences of not meeting them. The consequences may simply mean the deal is terminated, but it is just as likely to be a financial penalty that cuts into the offending party's profit margin on the project. Some drop dead dates do not have to be explicit. The classic example of an implicit drop dead date is if the baker attempts to deliver a birthday cake a day late. In this scenario, the consequence is also implied - the angry customer isn't going to pay so the baker wasted materials and time on a cake he can't sell. 

It is also worth noting that a drop dead date is different from a rush date. When a party in a contract requests a rush - a deadline that is moved up from the original plan - then it is usually upon them to provide an incentive to make the work happen. This can be an increase to the contract value or a separate payment covered in a separate agreement to be paid out if the project or milestone is delivered by the rush date.  

Drop Dead Dates as a Project Management Tool

Drop dead dates are particularly useful in encouraging contractors to keep to the timeline outlined in the original agreement. The bidding process for large contracts is prone to being gamed by companies who overestimate their ability to deliver on time and on budget. If there are not sufficient disincentives in the contract, a company may simply ride to the end and request extensions, leaving the contracting organization with an incomplete project and beyond the original budget. To discourage this, there can be multiple drop dead dates that are used as a type of milestone tracker to ensure the timely delivery of an entire project. Rather than hit the contractor with the penalties at the end, these are sprinkled throughout the project to spur greater action through immediate financial pain. 

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