DEFINITION of 'End-User'

Simply, the end-user is the consumer of a good or service, but with a slight connotation of know-how innate in the consumer. In a literal sense, the term "end-user" is used to distinguish the person who purchases and uses the good or service from individuals who are involved in the stages of its design, development and production.


In order to create a successful product or service, the people who create, develop, test and market it must think not of their own needs, but of the end-user's. For example, a computer programmer designing a software platform for trading foreign currencies would need to think about the level of interface sophistication and the steps taken by the end-user — how this customer would approach a trade, what he needs to see, how he would access data and information, how he would execute a trade and what he has to do post-trade.


References to "end-users" are common in the technology industry, suggesting that a base level of technical expertise is expected of these customers. On March 1, 2018, Proofpoint, Inc., a cybersecurity company, announced an acquisition of a security awareness training company. The CEO of Proofpoint stated: "As cybercriminals continue to look for new ways to exploit employees, companies need to be vigilant about changing end-user behavior and reducing risk with cybersecurity education solutions." In the healthcare sector, the term is heard. "At the end-user level, our products are growing," commented the CEO of Dentsply Sirona, a dental supply company, in a quarterly press release in 2016. The end-user alluded to here is a dental professional, again someone who applies skills in usage of the product.

  1. Inventory

    Inventory is the term for merchandise or raw materials on hand.
  2. Digital Transaction

    A digital transaction is a seamless system involving one or more ...
  3. Post-Trade Processing

    Post-trade processing occurs after a trade is complete; at this ...
  4. Cybersecurity

    Cybersecurity refers to the measures taken to keep electronic ...
  5. Customer

    A customer is an individual or business that purchases the goods ...
  6. Consumer Goods

    Consumer goods are the products purchased by the average consumer. ...
Related Articles
  1. Investing

    Proofpoint Slides Despite Posting a Strong Q3 Beat

    Shares of Proofpoint (NASDAQ: PFPT) fell 4% during after-hours trading  Thursday, following the release of the cybersecurity company's third-quarter earnings report. That dip was surprising, ...
  2. Investing

    Proofpoint Inc. Shares Soared on Strong Q1 Results

    In what could turn out to be a harbinger of good news for a host of data security providers, Proofpoint (NASDAQ: PFPT) proved bearish investors wrong when it reported strong top-line growth ...
  3. Tech

    Proofpoint Q3 Beats Estimates, Turns Profit (PFPT)

    The cloud-based security provider posted a Q3 earnings and revenue beat, securing growth in billings and posting a 44% year-over-year revenue increase.
  4. Insurance

    5 Companies Offering Low-Cost Dental Insurance

    How and where to look to maximize your dental insurance premium dollar.
  5. Tech

    Cybersecurity Startups Are an Emerging Trend

    As cybersecurity spending across both government and private sectors continues to increase amid rising concern of security threats, the potential for cybersecurity startups has never been greater. ...
  6. Insurance

    How does dental insurance work?

    Understand how dental insurance policies work and find out what to look for when comparing policies.
  7. Insurance

    Does That Dental Insurance Have Cavities?

    Four key factors to check out before you just sign up for dental insurance. The coverage could be really worth it – or not.
  8. Insurance

    5 Places to Get the Best Dental Insurance

    What to look for when seeking coverage for teeth, mouth and gums, plus some of the leading providers of same.
  9. Investing

    Cybersecurity Earnings Season: What to Look For

    Industry pioneers seek new growth in the emerging segments, while old guard buys up smaller rivals.
  1. Can I get dental insurance with Medicare?

    Learn about Medicare and how it does not offer dental insurance and only covers specific dental procedures under certain ... Read Answer >>
  2. Does dental insurance cover dentures?

    Learn what to expect from employer-provided dental plans, what the time limitations are and what options can save money for ... Read Answer >>
  3. Which economic factors most affect the demand for consumer goods?

    Understand how key economic factors such as inflation, unemployment, interest rates and consumer confidence affect the level ... Read Answer >>
Trading Center