What Is Going Public?
Going public is the process of selling shares that were formerly held privately and are now available to new investors for the first time. Otherwise known as an initial public offering (IPO).
- The process of a company going public involves several important and sensitive steps that protect the company and potential investors.
- During the IPO process, many facets of the company will be reviewed, prepared and presented to the SEC as part of their draft prospectus, during the vetting process this document will change and grow.
- The original investment bank selected by the company will assemble a syndicate of other banks prior to presenting a roadshow to prospective investors.
- The final SEC approved prospectus is sent to print at an experienced financial printer familiar with the SEC's regulations.
- Offering price is based on several factors and determined by the investment banker the day before the registration becomes effective.
How Going Public Works
When a company “goes public,” it is the first time the general public has the ability to buy shares. The process of going public presents unique challenges and is best accomplished with a knowledgeable and experienced team at the helm. An important member of said team is an experienced securities lawyer. However, every member of the team has important responsibilities in guiding the company through the IPO process.
The mandatory SEC S-1 filing does not necessarily include all previous financial information which is why it is imperative to do additional research prior to investing in an IPO.
Requirements for Going Public
1. Board Approval
Going public starts with a proposal to the company's board of directors by the management of the company. The proposal includes details and discussion on the company's past performance, objectives, business plan, and financial projections. Management then recommends entrance into the public market. After careful consideration, the board of directors decides whether to move forward.
2. Assemble Team
Upon approval, management starts assembling the IPO team, which usually starts with a securities lawyer and an accounting firm.
3. Review and Restate Financials
After approval, the company's financial statements for the preceding five years are carefully reviewed and, if necessary, restated to comply with Generally Accepted Accounting Principles (GAAP). Certain transactions that are okay for private companies, such as some sale-leaseback arrangements, are then eliminated and financial statements adjusted accordingly. The accounting firm takes the lead in this review and adjustment step.
4. Letter of intent with investment bank.
Now is when the company selects an investment bank and issues a letter of intent to formalize the relationship and outline the investment bank's fees, offering size, price ranges and other parameters.
5. Draft Prospectus
With a signed letter of intent, the securities lawyers and accountants prepare the prospectus. A prospectus is written to present to investors as both a selling document and as a legal disclosure document. A prospectus requires:
- A business description
- Explanation of management structure
- Disclosure of management compensation
- Disclosure of transactions between the company and management
- Names of principal shareholders and their holdings in the company
- Audited financial statements
- Discussion on company operations and financial condition
- Information on the intended use of offering proceeds
- Discussion on the effect of dilution on existing shares
- Breakdown of the company's dividend policy
- Description of the company's capitalization
- Description of the underwriting agreement
6. Due Diligence
The company's investment bank and accountants will examine the company's management, operations, financial condition, competitive position, performance, and business objectives and plan. They also review the company's labor force, suppliers, customers and industry. Often, the results of the due diligence investigation will necessitate changes to the prospectus.
7. Preliminary Prospectus
A preliminary prospectus must be presented to the SEC and the relevant stock market regulators. State securities commissions may also be required to sign off. The SEC usually comments on the prospectus, normally in the form of requirements for additional disclosure or explanation.
After the preliminary prospectus has been filed with the SEC, the investment bank should assemble a "syndicate" of other investment banks, which will attempt to sell portions of the offering to investors. Assembly of the syndicate often generates useful information that helps to narrow the share price range.
9. Road Show
Company management and investment banker often perform a series of meetings with potential investors and analysts. This roadshow is a formal presentation by management on the company's financial condition, operations, performance, markets, and products or services. The potential investors and analysts then ask questions about the company.
10. Prospectus Finalization
The prospectus must be revised in accordance with the comments of the SEC. When the SEC declares the registration effective, the company can "go to print" with the prospectus.
11. Determining the Offer
The day before registration becomes effective and sales begin, the offering is priced. The investment banker will recommend a price for the company's approval, taking into account company performance, pricing of competitive offerings, roadshow outcomes and general market and industry conditions. The investment banker will also make recommendations on the size of the offering, in consideration of capital required, investor demand and control over the corporation.
An experienced financial printer, which has sufficient printing capacity and is familiar with the SEC's regulations regarding the use of graphics, receives the final prospectus for expedited printing.