What Is Green Monday?
Green Monday refers to one of the retail industry's busiest shopping days, occurring on the second Monday in December. Green Monday represents the day many shoppers rush to purchase last-minute holiday gifts and take advantage of deals.
- Green Monday is the second Monday in December and one of the busiest retail shopping days in the United States.
- eBay claims it created the phrase in 2007 after it realized that the most profitable sales day was the second Monday of that year.
- The winter holiday season includes the year's most profitable retail sales days: Black Friday, Cyber Monday, and Green Monday.
Understanding Green Monday
The web shopping site eBay claims to have coined the phrase "Green Monday" in 2007 after it realized that the second Monday in December was one of its most profitable sales days. Green Monday is also known as Cyber Monday 2 in retail circles due to the high volume of online shoppers seeking last-minute holiday deals.
The "green" in Green Monday can have two references: green for dollars or environmentally green for those who consider online shopping a more eco-friendly endeavor than ratcheting up deals in brick-and-mortar stores.
In more recent years, Green Monday has been eclipsed by Black Friday and Cyber Monday, but this retail event continues to be a marker of holiday sales. Green Monday is still promoted by big-box stores and online shopping giants like Amazon and Target. Other retailers may simply offer holiday deals on that day to reach holiday shoppers and reduce merchandise before the end of the year.
If you are shipping your packages, the USPS website indicates Dec. 15, 2021, is the last date to send domestic packages using regular ground shipping. UPS ground shipping users will need to check the company's website for their ZIP code's cut-off date. USPS Priority Mail and UPS Next Day Air users can wait as late as Dec. 18, 2021, and Dec. 23, 2021, respectively. FedEx's cutoff for ground shipping is Dec. 15, 2021.
Green Monday vs. Black Friday
There is no shortage of catchphrases for the major retail shopping days that occur near the winter holidays. Black Friday describes the Friday after Thanksgiving when many people start their holiday shopping. Many people are off of work and eager to spend money. Online and traditional retailers capitalize on this busy shopping day by offering special sales.
Traditionally, sales were exclusive to the Friday after Thanksgiving. Now some large retailers offer sales before Thanksgiving and for several days after including Small Business Saturday. Retailers offer discounts online and in-store on Black Friday. Many open their doors during the pre-dawn hours on Black Friday. To keep up with the competition, some retailers keep their operations going on the Thanksgiving holiday, while others begin offering deals earlier during November.
Some analysts and investors look at Black Friday sales numbers as a litmus test of the overall health of the entire retail industry.
Green Monday vs. Cyber Monday
Cyber Monday describes the Monday following Thanksgiving when online retailers offer above-average deals to entice consumers to shop online. It is like Black Friday, but for online shoppers. Cyber Monday is now a global phenomenon, and in recent years, sales on that day have exceeded Black Friday sales.
Cyber Monday retailers often have Cyber Monday sales occurring at the same time as Black Friday sales. This tactic targets all types of consumers, those who enjoy the hustle and bustle of Black Friday shopping and also those who prefer to shop online.
Approximately 186.4 million consumers in the U.S. shopped during the 2020 five-day holiday weekend between Thanksgiving Day and Cyber Monday, down slightly compared to 2019, but still higher than 2018's 165.9 million, according to the National Retail Federation (NRF).
When Is Green Monday?
Green Monday occurs on the second Monday in December each year. In 2021, Green Monday takes place on Dec. 13.
When Did Green Monday Start?
The first Green Monday was in December 2007. eBay maintains it created the name after it figured out that the second Monday in December was its most profitable sales day of the year.
What Is Cyber Monday?
Cyber Monday takes place on the Monday following the Thanksgiving weekend. Online retailers give discounts on this day and traditional retailers offer exclusive, website-only deals.