Halloween Strategy

What Is the Halloween Strategy?

The Halloween strategy, Halloween effect, or Halloween indicator is a market timing strategy based on the hypothesis that stocks perform better from Oct. 31 (Halloween) to May 1 than they do from the beginning of May through the end of October. The strategy posits that it is prudent to buy stocks in November, hold them through the winter months, then sell in April, while investing in other asset classes from May through October. Some who subscribe to this tactic say not to invest at all during the summer months.

The idea that investors can time the market in this way is contrary to the buy-and-hold strategy, in which an investor may ride out down months, and invest for the longer term. The superior results seem to contradict the premise of the efficient market hypothesis and that stocks behave in a completely random manner.

Key Takeaways

  • The Halloween strategy suggests that investors should be fully invested in stocks from November through April, and out of stocks from May through October.
  • Variations of this strategy and its accompanying axioms have been around for more than a century.
  • There is evidence that this strategy does perform well over several years, but no one has offered a satisfactory explanation for why it works.
  • The Halloween indicator is fascinating for the reason that it is an empirical anomaly as well as a mystery.

Understanding the Halloween Strategy

The Halloween strategy is closely related to the oft-repeated advice to sell in May and go away. It is worth noting that some variation of this strategy has actually been around for quite a long time. The axiom so often coined in financial media was also repeated over the last two centuries, and its longer version was some variation of these words: Sell in May, go away, come again St. Leger Day.

Many believe that the notion of abandoning stocks in May of each year has its origins in the United Kingdom, where the privileged class would leave London and head to their country estates for the summer, largely ignoring their investment portfolios, only to return in September. Those who subscribe to this notion would likely expect that it is common for salesmen, traders, brokers, equity analysts, and others in the investment community to leave their metropolitan financial centers in summer in favor of oases like the Hamptons in New York, Nantucket in Massachusetts, and their equivalents elsewhere.

However, Sven Bouman and Ben Jacobsen published a paper in the American Economic Review that specifically studied the performance of stocks during the period from November to April and dubbed this the Halloween Indicator. In their observation, an investor who would use the Halloween strategy to be fully invested for one six-month period and out of the market for the other six months of the year would theoretically reap the best part of an annual return, but with just half the exposure of someone who invests in stocks year-round.

Performance of the Strategy

The Halloween strategy does have evidence worthy of consideration. Historical stock returns suggest that the premise of the Halloween strategy has been mostly true throughout the last half-century—that the months from November through April actually have provided investors with stronger capital gains than have the other months of the year.

Results also show that a strategy of selling in May is successful in beating the market more than 80% of the time when employed over a five-year horizon, and more than 90% successful in beating the market when used with a 10-year time frame.

The graph below displays the Halloween effect for U.S. stocks for the comparable periods 1970–2017 and 1991–2017. It indicates that the return on the Standard & Poor’s 500 (S&P 500) Index is much higher from November through April than it is from May through October.

Halloween Effect

What Causes the Halloween Effect?

No one has been able to conclusively identify a reason for this seasonal anomaly. While many market watchers believe that investment professionals’ summer vacations do have an impact on market liquidity—or that investors’ aversion to risk during the summer months is at least partly responsible for the difference in seasonal returns—these notions assume that increased participation means increased gains.

However, market crashes and similar investing disasters are attended by the highest levels in volume and participation. Therefore, the assumption of increased participation may have some correlation with gains, but it is not likely to cause the gains. Proximity to trading resources is not likely to be an explanation, either, as electronic trading allows investors all around the world to participate—as easily from the beach as from the boardroom.

There is no dearth of theories to support whatever one wants to believe about the Halloween strategy. For as many different opinions as there are about the Halloween effect, there is an equal number of theories to support those opinions. The Halloween strategy is fascinating for the very reason that it is both an empirical anomaly and a mystery.

Does spending money on Halloween have an effect on the economy?

Yes. According to the National Retail Federation, Americans were planning on spending $10.14 billion on Halloween in 2021 and has been steadily on the rise for many years. Spending at an individual level was expected to be $102.74 across segments such as: candy, decorations, costumes, pumpkins, party supplies, and cards.

Is the Halloween effect real?

Some variation of the Halloween strategy has been around for quite a long time. The axiom so often coined in financial media was also repeated over the last two centuries, and its longer version was some variation of these words: Sell in May, go away, come again St. Leger Day.

Does the Halloween investing strategy outperform buy and hold?

Historical stock returns suggest that the premise of the Halloween strategy has been mostly true throughout the last half-century—that the months from November through April actually have provided investors with stronger capital gains than have the other months of the year.

Results also show that a strategy of selling in May is successful in beating the market more than 80% of the time when employed over a five-year horizon, and more than 90% successful in beating the market when used with a 10-year time frame.


Article Sources

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  1. American Economic Review, via JSTOR. “The Halloween Indicator, “Sell in May and Go Away”: Another Puzzle.”

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